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Fundamentals of marketing
Author
Title
Fundamentals of marketing / Marilyn A. Stone and John Desmond ; with a contribution by J.B. (Ian) McCall.
ISBN
0415370965 (hbk.)
9780415370967 (hbk.)
0415370973 (pbk.)
9780415370974 (pbk.)
0203030788 (ebk.)
9780203030783 (ebk.)
Published
London ; New York : Routledge, 2007.
Physical Description
xxiv, 480 p. : ill. ; 26 cm.
Format
Books
Language
English
Added to Catalog
March 28, 2007
Bibliography
Includes bibliographical references (p. 446-459) and index.
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