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American business, 1920-2000 : how it worked
Author
Title
American business, 1920-2000 : how it worked / Thomas K. McCraw.
ISBN
0882959859 (alk. paper)
9780882959856 (alk. paper)
Published
Wheeling, Ill. : Harlan Davidson, c2000.
Physical Description
xii, 270 p. : ill. ; 21 cm.
Format
Books
Language
English
Added to Catalog
August 14, 2007
Series
The American history series
Bibliography
Includes bibliographical references (p. [217]-246) and index.
Contents
Introduction : eighty years of relentless change
ch. 1. The 1920s : motor vehicles and modern management
ch. 2. Overview : the financial system
ch. 3. The 1930s : Depression, consumers, and the case of Procter & Gamble
ch. 4. Overview : women in business
ch. 5. The New Deal and World War II, 1933-1945 : regulation and decentralization
ch. 6. Overview : African Americans in business
7. Toward a peak of prosperity, 1945-1973 : RCA and color TV
ch. 8. Overview : industrial chemicals and pharmaceuticals
ch. 9. 1973-2000 : slower economic growth, franchising, and the case of McDonald's
ch. 10. Overview : computers, Silicon Valley, and the Internet
Epilogue : themes of an era : 1920-2000.
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