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Modernizing Main Street : architecture and consumer culture in the New Deal
Author
Esperdy, Gabrielle M.
Title
Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy.
ISBN
9780226218007 (cloth : alk. paper)
0226218007 (cloth : alk. paper)
Published
Chicago : University of Chicago Press, 2008.
Physical Description
x, 307 p. : ill., map ; 24 cm.
Notes
Series title taken from book jacket.
Format
Books
Language
English
Added to Catalog
July 15, 2008
Series
Center books on American places.
[Center books on American places]
Bibliography
Includes bibliographical references and index.
Contents
Introduction
Main Street, U.S.A
The New Deal on Main Street
Marketing modernization
The architecture of consumption
Modernism on Main Street
Conclusion: a Main Street modernized
A note on sources.
Subjects
Storefronts
>
United States
>
History
>
20th century.
Commercial buildings
>
United States
>
History
>
20th century.
New Deal, 1933-1939.
Consumption (Economics)
>
United States
>
History
>
20th century.
Bookmark As
https://search.library.yale.edu/catalog/8187556
Citation
Cite
Available from:
Online
Table of contents only
Contributor biographical information
Publisher description
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