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The persuadable voter : wedge issues in presidential campaigns
Author
Title
The persuadable voter : wedge issues in presidential campaigns / D. Sunshine Hillygus and Todd G. Shields.
ISBN
9780691133416 (hardcover : alk. paper)
0691133417 (hardcover : alk. paper)
Published
Princeton : Princeton University Press, c2008.
Physical Description
xv, 249 p. : ill. ; 25 cm.
Format
Books
Language
English
Added to Catalog
June 18, 2008
Bibliography
Includes bibliographical references (p. [223]-235) and index.
Contents
Wedge issues in presidential campaigns
The reciprocal campaign
Measuring the persuadable partisan
Capturing campaign persuasion
The Republican Southern strategy : a case study of the reciprocal campaign
Candidate strategy in the 2004 campaign
Conclusions: Consequences for democratic governance.
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