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Crossing the chasm : marketing and selling disruptive products to mainstream customers
Author
Title
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
ISBN
0060517123
9780060517120
Edition
Rev. ed.
Published
New York, NY : HarperBusiness Essentials, c2002.
Physical Description
xxi, 227 p. : ill. ; 21 cm.
Notes
Includes index.
Format
Books
Language
English
Added to Catalog
September 02, 2008
Subjects
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Citation
