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Marketing today's academic library : a bold new approach to communicating with students
Author
Title
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
ISBN
9780838909843 (alk. paper)
0838909841 (alk. paper)
Published
Chicago : American Library Association, 2009.
Physical Description
xv, 171 p. : ill. ; 23 cm.
Format
Books
Language
English
Added to Catalog
May 13, 2009
Bibliography
Includes bibliographical references and index.
Contents
Do libraries need to advertise? : an introduction
Defining the user
Student need states
The library as product
Conducting marketing research
Building relationships
Developing brand strategies
Promotional building blocks
Designing messages
Measuring the impact
Putting it all together.
Subjects
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Citation
