Introduction and theory
Consuming the Washington consensus
Theoretical framework: the top-down and bottom-up sources of public opinion
Mass beliefs about market policies in Latin America
The economic consequences and elite rhetoric of market reform in Latin America
Are Latin Americans neoliberals?
Are the poor neoliberals?
Mass support for reform in Brazil
The economic consequences and elite rhetoric of market reform in Brazil
How many Brazilians support market reforms?
Which Brazilians support market reforms?
Conclusion
The politics of consumismo in Lation America.