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Pin pai yan shen ji xiao mo xing yan jiu : yi Zhongguo he Jianada xiao fei zhe wei li
Author
沈铖.
Title
Pin pai yan shen ji xiao mo xing yan jiu : yi Zhongguo he Jianada xiao fei zhe wei li / Shen Cheng zhu.
品牌延伸绩效模型研究 : 以中国和加拿大消费者为例 / 沈铖著.
ISBN
9787301140185
7301140185
Edition
Di 1 ban.
第1版.
Published
Beijing : Beijing da xue chu ban she, 2008.
北京 : 北京大学出版社, 2008.
Physical Description
4, 4, 4, 191 p. : ill., charts ; 23 cm.
Notes
Abstract and table of contents also in English.
Variant and related titles
Study of brand extension performance models : comparison between Chinses and Canadian consumers
Format
Books
Language
Chinese
Added to Catalog
February 26, 2010
Series
Zhong nan cai jing zheng fa da xue qing nian xue shu wen ku
中南财经政法大学青年学术文库
Bibliography
Includes bibliographical references.
Subjects
Bookmark As
Citation
