The 1984 Election Study has two components. The first component is the Pre- and Post-Election Survey. In this component interviews were conducted in person prior to the 1984 election with 2257 respondents from 45 primary areas of the 1980 NORC/SRC sampling frame. For the post-election wave, half of the respondents were randomly assigned to be re-interviewed in person, and the other half to be re-interviewed by telephone using a shortened version of the questionnaire.
In total, 1,990 respondents were included in the post-election survey. The focus of the survey was the 1984 Presidential election. Respondents were asked about their involvement and interest in the campaign, whether and how they voted, the nature and extent of contact with their United States Representative, and about their knowledge of issue positions held by candidates for Congress. A number of questions dealt with President Reagan's performance in office.
In addition, the respondents were asked to evaluate both Reagan's and Mondale's personal qualities and their own feelings toward them.