"The crowd approved the doctrine, and immediately practiced the contrary"
A nation of savers
"What use can a woman have for arithmetic?"
Cheap Jews and thrifty Chinese
"Use it up, wear it out, make it do, or do without"
Lively golf balls and two-Ford freedom : the postwar years
Spendthrift nation
Eco-cheap
Living cheap in the age of mass consumption
Cheapskate psychology
Conclusion.