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America in JeruSALEm : globalization, national identity, and Israeli advertising
Author
Title
America in JeruSALEm : globalization, national identity, and Israeli advertising / Anat First and Eli Avraham.
ISBN
9780739133255 (cloth : alk. paper)
073913325X (cloth : alk. paper)
9780739133279 (electronic)
0739133276 (electronic)
Published
Lanham, Md. : Lexington Books, c2009.
Physical Description
xvii, 138 p. ; 24 cm.
Format
Books
Language
English
Added to Catalog
March 03, 2010
Bibliography
Includes bibliographical references and index.
Contents
Globalization, Americanization, advertising, and the Israeli society
The national sphere
The geographical sphere
The capitalist-economic sphere
The cultural sphere
National identity, advertising, and patriotism during crisis
Conclusions.
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