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Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century
Author
Title
Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton.
ISBN
9780230611740
0230611745
Edition
1st ed.
Published
New York : Palgrave Macmillan, 2009.
Physical Description
xii, 210 p. : ill. ; 22 cm.
Format
Books
Language
English
Added to Catalog
May 18, 2010
Bibliography
Includes bibliographical references and index.
Contents
From suffrage to soap : Helen Lansdowne Resor and the women's editorial department
"Good looks supremacy" : advertising an American ideal beauty
Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study
Selling sex and science : Woodbury's facial soap case study
J. Walter Thompson's international expansion and the ideology of civilization
J. Walter Thompson's international advertisements : the universal appeal to beauty.
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