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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Author
Title
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.
ISBN
9781591393085 (hardcover : alk. paper)
1591393086 (hardcover : alk. paper)
Published
Boston, Mass. : Harvard Business Review Press, c2010.
Physical Description
viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cm.
Format
Books
Language
English
Added to Catalog
November 04, 2010
Bibliography
Includes bibliographical references.
Contents
The orator and the entrepreneur
The Galveston hothouse
Success in Chicago
Salesmanship in print
Growing up, breaking down
The greatest copywriter
Orange juice and raisin bread
Fighting for Leo Frank
Into the tomato business
Saving baseball from itself
Venturing into politics
Electing a president
The damnedest job in the world
A family interlude
A defeat and two victories
Selling the unmentionable, and more
Retrenching and reshaping
Selling and unselling California
The downward spiral
Changing a life
Finding peace
The lasker legacy.
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