Books+ Search Results
Global advertising, attitudes and audiences
Author
Title
Global advertising, attitudes and audiences / Tony Wilson.
ISBN
9780415875974
0415875978
Published
New York : Routledge, 2011.
Physical Description
xiv, 167 p. ; 24 cm.
Format
Books
Language
English
Added to Catalog
April 20, 2011
Series
Routledge advances in management and business studies ; 44
Bibliography
Includes bibliographical references and index.
Contents
Audiences articulating advertising
Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism
Interpreting place branding : absorbing or alienating?
From productive consumer to reflective citizen : a reception study of advertising academia online
Cellphone connections : audiences activating Agora
Mall-eable media marketing : "give reality the slip?"
Banks, blogging and reflexive branding.
Subjects
Bookmark As
Citation
