Title
Global marketing management [electronic resource] : (under value-based integrated customerised approach) / S.A. Sherlekar, Virendra Sharad Sherlekar.
Published
Mumbai [India] : Himalaya Pub. House, 2010.
Physical Description
578 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Added to Catalog
July 11, 2011
Bibliography
Includes bibliographical references (p. [572]) and index.