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Foundations of advertising theory & practice
Author
Title
Foundations of advertising [electronic resource] : theory & practice / S.A. Chunawalla, K.C. Sethia.
ISBN
9788184882001
Edition
Rev. ed.
Published
Mumbai : Himalaya Pub. House, 2008.
Physical Description
744 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Foundations of advertising : theory and practice
Format
Books / Online
Language
English
Added to Catalog
July 11, 2011
Subjects
Also listed under
ebrary, Inc.
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