Black social dance in television advertising : an analytical history / Carla Stalling Huntington.

Jefferson, N.C. : McFarland & Co., c2011.

ix, 190 p. : ill. ; 23 cm.

"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.

English

November 22, 2011

Includes bibliographical references and index.