Introduction: the enterprise of booksellers
The arrival of print: domestic and foreign
Markets and martyrs: early modern commerce
The late Stuart trade: new horizons
Investing in books: the supremacy of the booksellers
High and low: locating the trades
Boosting demand: stationers, printers, and sellers
Challenges and survivals: the late eighteenth century
Promoting the wares
Risking failure
Steam and stamps: nineteenth-century transformation.