Introduction
Rule I : personal advocacy
Rule II : one central theme
Rule III : make the case bigger than its facts
Four laws : primacy, recency, frequency, and vividness
Opening argument
not opening statement
Problems to confront in openings
The form of the opening
Final considerations in opening
Application of the principles
The purpose of direct examination : to argue your case
Two direct examinations
Witness preparation and delivery
Making a witness invulnerable to cross-examination
Exhibits
Cross-examination : purpose, methods, and techniques
Three tools of cross-examination
Applying the principles
Expert witnesses
Closing arguments
Preparing and delivering a closing argument.