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Global strategy : competing in the connected economy
Author
Title
Global strategy : competing in the connected economy / Vinod K. Jain.
ISBN
9781138844209
1138844209
9781138844247
1138844241
9781315730547
Publication
New York, NY : Routledge, 2017.
Copyright Notice Date
©2017.
Physical Description
xviii, 302 pages ; 23 cm.
Format
Books
Language
English
Added to Catalog
September 15, 2016
Bibliography
Includes bibliographical references and index.
Contents
Introduction: the connected economy
Globalization: yesterday-today-tomorrow
Globalization of industries and firms
How to enter foreign markets
How to compete in foreign markets
How to grow in foreign markets
Organization design for global operations
Learning and capability building in the MNE
Innovation in the MNE
Leveraging opportunities in the connected economy.
Subjects
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