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Startup evolution curve : from idea to profitable and scalable business : startup marketing manual
Author
Title
Startup evolution curve : from idea to profitable and scalable business : startup marketing manual / Dr. Donatas Jonikas.
ISBN
9781544809182
1544809182
Publication
[San Bernadino, CA] : Donatas Jonikas, [2017]
Copyright Notice Date
©2017.
Physical Description
326 pages : illustrations ; 26 cm.
Notes
Cover title.
Format
Books
Language
English
Added to Catalog
April 20, 2018
Bibliography
Includes bibliographical references (pages 320-325).
Contents
Stage 1. Feasibility study. The essence: devine the value proposition
Alternative solutions & competitive analysis
Sementation and potential market size
Business model and fatal flaws
Business environment and breakthrough innovations
Customer journey map
Financial assessments
Stage 2. Hypotheses and experiments. Get ready for hypotheses verification
Creating minimal vialble products: purposes and types
Validating problem-solution-market fit
Create a strong positioning statement
Testing communication and distribution channels
Evaluating profit and growth potential
Develop alternative marketing strategies
Stage 3. Fundraising. Startups challenges and the fundraising process
Setting up fundraising milestones
Bootstrapping or be ready for plan b
Choosing the best funding source
Creating winning fundraising material
Determining the value of your startup
Consistent targeted actions
Stage 4. Product launch. Myth of the big boom launch
Foundations of building a strong brand
Identify and seize customer touchpoints
Craft an irresistible offer
Get ready to up-sell, cross-sell, and down-sell
Marketing plan on one page
Execute-measure-learn
Stage 5. Growth hacking. Viral loop and key metrics
Growth engines: sticky, viral, paid
Profit hacking: leads, conversion, and economics
Marginal users & magnets to get them
Marketing material for viral growth
Key leverage points and partnerships
Marketing automation strategies & tools
Keep the pace.
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