Contents: 1. Cumulative creativity, collaboration and borrowing
2. Oral-formulaic tradition, popular culture and iconic characters
3. Gift, market and patrons
4. Individualism and the original genius
5. The road to propertization and enclosure
6. Imprisoned characters and 'feared' uses
7. Corporate-driven culture and cultural diversity
8. From the oral formulaic tradition to digital remix
9. The return of the gift
10. The temple of digital enlightenment
Epilogue
Index.