Summary
"Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT ParadigmIntending, Messaging, Presence, Attending, Connecting, and Togetherin the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The texts clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills."--Provided by publisher.
Partial contents
Strategic communication : The impact paradigm
what it is ; The impact paradigm
why it works
Strategic communication in action : Communication situations ; Common concerns of communications
Practicing : Impact exercises ; Communication with impact.