Intellectual property and the brain : how neuroscience will reshape legal protection for creations of the mind / Mark Bartholomew, University of Buffalo School of Law.

Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2022.

©2022.

ix, 194 pages ; 24 cm.

"The fortunes of over one-third of the economy of the United States-nearly seven trillion dollars-depend on two kinds of people. The first kind of person makes a strong impression. She turns heads with her "true artistic skill" and "creative judgment." She is "original." Members of this exclusive group are not always humble, probably because their behavior is celebrated as reflecting "genius" or "magic." The second kind of person is someone you would likely not even notice if you saw them at a party or walking down the street. Unlike the first person, this person is thoroughly conventional. Her musical tastes are "average," her design preferences "ordinary." Her attention to commercial messaging is "typical" and "unheeding." Rather than being characterized as a genius, this person has been called "ignorant," "gullible," and, in particularly uncharitable moments, "a moron in a hurry.""-- Provided by publisher.

Online version: Bartholomew, Mark, 1971- Intellectual property and the brain. Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2022

English

August 29, 2022

Includes bibliographical references and index.