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Author/Creator
- American Marketing Association4
- American Marketing Association. Committee on Attitude Research2
- Attitude Research Conference (10th : 1979 : Hilton Head Island, S.C.)1
- Attitude Research Conference (8th : 1977 : Las Vegas, Nev.)1
- Attitude Research Conference (9th : 1978 : Tarpon Springs, Fla.)1
- Eighmey, John, 1944-1
- Hafer, George B.1
- Haley, Russell I.1
- Johnson, Deborah1
- King, Charles W.1
- Maloney, John Clement, 1929-1
- Silverman, Bernard, 1945-1
- Tigert, Douglas J.1
- Wells, William D.1