Books+ Search Results
Toward really understanding media effects on advertising response : procedure and evidence
Author
Title
Toward really understanding media effects on advertising response : procedure and evidence / Peter L. Wright.
Published
[Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, May 30, 1972.
Physical Description
1 online resource
Access and use
Unrestricted online access.
Variant and related titles
HathiTrust Digital Library.
Format
Books / Online
Added to Catalog
May 11, 2024
Subjects
Citation
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