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1.
Impacting the Sensory Experience of Products Experimental Studies on Perceived Quality
Author
Cowen-Elstner, Christine
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
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Books / Online
2.
Nostalgia Marketing Rekindling the Past to Influence Consumer Choices
Author
Pichierri, Marco
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
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3.
Active Price Management Be a Price Maker, Not a Price Taker!
Author
Reinecke, Sven
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
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4.
Client-Centered Business Consulting The Power of Psychological Understanding
Author
Addimando, Federico
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
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5.
Repair, Do-It-Yourself and Circular Economy Alternative Practices for Sustainable Consumption
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2023.
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6.
Fashion in 21st Century China Design, Education, and Business
Published
Singapore : Springer Singapore : Imprint: Springer, 2022.
Online
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Yale Internet Resource >> None
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7.
Neuro-Advertising Brain-friendly advertising for more success in your market
Author
Schwarz, Elke
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
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8.
Digital Food Provisioning in Times of Multiple Crises How Social and Technological Innovations Shape Everyday Consumption Practices
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
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9.
Contemporary Trends in Marketing Problems, Processes and Prospects
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
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10.
Ethics and Biopower in Neuromarketing A Framework for an Ethical Approach to Marketing
Author
Penrod, Joshua
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
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11.
Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Author
Derval, Diana
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
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Yale Internet Resource >> None
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12.
The Modern Customer - the PHANTOM Customers on the Run: How Sales must Respond to Radically New Buying Behavior
Author
Rainsberger, Livia
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
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13.
The Age of Clean Label Foods
Published
Cham : Springer International Publishing : Imprint: Springer, 2022.
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14.
International Comparison of Pension Systems An Investigation from Consumers' Viewpoint
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2022.
Online
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15.
Social Media Monetization Platforms, Strategic Models and Critical Success Factors
Author
Martínez-López, Francisco J.
Published
Cham : Springer International Publishing : Imprint: Springer, 2022.
Online
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16.
Value Co-Creation Processes in Circular Firms Beyond Organizational Boundaries
Author
Re, Beatrice
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
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17.
Valuing Customer Engagement Strategies to Measure and Maximize Profitability
Author
Kumar, V.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
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18.
Masking in the Pandemic Materiality, Interaction, and Moral Practice
Author
Abbott, Owen
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
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19.
Multisensory in Stationary Retail Principles and Practice of Customer-Centered Store Design
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
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20.
Social Media Addiction in Generation Z Consumers Implications for Business and Marketing
Author
Treviño Benavides, Teresa Berenice
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
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Yale Internet Resource >> None
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21.
Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress
Published
Cham : Springer International Publishing : Imprint: Springer, 2022.
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22.
Fashion Heritage Narrative and Knowledge Creation
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
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Yale Internet Resource >> None
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23.
Nature and Dynamics of Social Influence Interpersonal and Organizational Contexts
Author
Pandey, Janak
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2022.
Online
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Yale Internet Resource >> None
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24.
Panic Buying and Environmental Disasters Management and Mitigation Approaches
Published
Cham : Springer International Publishing : Imprint: Springer, 2022.
Online
Online book
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Yale Internet Resource >> None
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25.
The Right Sensory Mix Decoding Customers' Behavior and Preferences
Author
Derval, Diana
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
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