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Subject: "Marketing."
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Yale University Library
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Current results range from 1950 to 2024

1.
The power of marketing innovation
Author
Lucenko, Kristina
Published
New York, NY : Conference Board, c1999.
Location
Library Shelving Facility (LSF) >> HF5001 C55X 1237
Format
Books
2.
International marketing; text and cases
Author
Leighton, David
Published
New York, McGraw-Hill [c1966]
Location
Library Shelving Facility (LSF) >> Nfg49 966L
Format
Books
3.
Marketing in India: text and cases
Author
Sarin, A. N., 1923-
Published
[Madras] : Orient Longmans, [1969]
Location
Library Shelving Facility (LSF) >> HF5415.12 I5 S37 (LC)
Format
Books
4.
The marketing firm : economic psychology of corporate behaviour
Author
Vella, Kevin J.
Published
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011.
Location
MARX Library >> HF5415 .V45 2011
Format
Books
5.
Data-driven marketing the 15 metrics everyone in marketing should know
Author
Jeffery, Mark, 1965-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Marketing research : information for decision making
Author
Cox, Eli Peace
Published
New York : Harper & Row, c1979.
Location
Library Shelving Facility (LSF) >> HF5415.2 C646 (LC)+ Oversize
Format
Books
7.
Marketing research : information for decision making
Author
Cox, Eli Peace
Published
New York : Harper & Row, c1979.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
8.
Critiquing social marketing's approaches to address social change agendas : issues, challenges and debates about inclusion
Published
[Place of publication not identified] : Emerald Publishing Limited, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Fallstudien zum Marketing
Published
Herne, [Germany] : Kiehl, 2015.
2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
The essentials of marketing research
Published
New York : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Marketing management in Asia
Published
New York : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Diversity in European marketing : text and cases
Published
Wiesbaden : Springer Gabler, c2012.
Location
Library Shelving Facility (LSF) >> HF5415.12.E8 D58 2012 (LC)
Format
Books
13.
Case studies in marketing
Author
Balakrishna, Sidharth
Published
New Delhi, India : Dorling Kindersley (India), ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Case studies in marketing
Author
Kapil, Kanwal Nayan
Published
New Delhi : Dorling Kindersley, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
You are the brand
Author
Adubato, Steve
Published
New Brunswick, NJ : Rutgers University Press, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
You are the brand
Author
Adubato, Steve
Published
New Brunswick, N.J. : Rutgers University Press, c2011. (Baltimore, Md. : Project MUSE, 2013)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The power of the purse : how smart businesses are adapting to the world's most important consumers --- woman
Author
Warner, Fara
Published
Upper Saddle River, NY. : Pearson Education, Inc., 2006.
Location
Request for delivery to any Yale Library >> HC79.C6 W375 2006 (LC)
Format
Books
18.
The power of the purse : how smart businesses are adapting to the world's most important consumers --- woman
Author
Warner, Fara
Published
Upper Saddle River, NY. : Pearson Education, Inc., 2006.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
19.
Rethinking marketing : sustainable market-ing enterprise in Asia
Published
Singapore ; London : Prentice Hall, 2003.
Location
Library Shelving Facility (LSF) >> HF5415.12.A78 R48 2003 (LC)
Format
Books
20.
Marketing made simple
Author
Lancaster, Geoffrey, 1938-
Published
Oxford : Made Simple, 2002.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Strategic marketing
Author
Cravens, David W.
Published
Chicago : Irwin, c1997.
Location
Library Shelving Facility (LSF) >> HF5415.135 C72X 1997 (LC)
Format
Books
22.
International marketing strategy and management
Author
Gilligan, Colin
Published
Oxon [England] : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Marketing management : strategy and cases
Author
Dalrymple, Douglas J.
Published
New York : J. Wiley, c1986.
Location
Library Shelving Facility (LSF) >> HF5415.13 D32 1986 (LC)
Format
Books
24.
Marketing management : strategy and cases
Author
Dalrymple, Douglas J.
Published
New York : J. Wiley, c1986.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
25.
Marketing research : text and cases
Author
Boyd, Harper W.
Published
Homewood, Ill. : R.D. Irwin, 1985.
Location
Library Shelving Facility (LSF) >> HF5415.2 B65 1985 (LC)
Format
Books