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1.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author
Farris, Paul
Published
[Place of publication not identified] : Pearson, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
The Routledge companion to marketing research
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The role of marketing in launching new products
Author
Baker, Phil, 1943-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Streams, walls, and feeds : 109 design guidelines for improving notifications, messages, and alerts sent through social networks and RSS
Author
Estes, Janelle
Published
Fremont, Calif. : Nielsen Norman Group, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Revue marocaine de recherche en management et marketing
Published
Rabat, Maroc : CNRST-IMIST, 2009-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
10.
al-Majallah al-ʻIrāqīyah li-buḥūth al-sūq wa-ḥimāyat al-mustahlik
Published
[Baghdad] : Wizārat al-Taʻlīm al-ʻĀlī wa-al-Baḥth al-ʻIlmī, Jāmiʻat Baghdād, Markaz li-Buḥūth al-Sūq wa-Ḥimāyat al-Mustahlik
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
11.
Reinventing the entrepreneur : turning your dream business into a reality
Author
Tribby, MaryEllen
Published
Hoboken, New Jersey : Wiley, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV
Author
Hammes, Eva Katharina
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Creating and marketing new products and services
Author
Garcia, Rosanna
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Social media analytics using Greenplum's data computing appliance
Author
Schleier-Smith, Johan
Published
[United States?] : O'Reilly Media, 2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
19.
Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Taste, consumption, and markets : an interdisciplinary volume
Published
New York, NY : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Crowdsourcing and the democratization of data
Author
Biewald, Lukas
Published
[United States?] : O'Reilly Media, 2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
22.
Crowdsourcing markets : birds of a feather buy together
Author
Libert, Barry
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Lean analytics : use data to build a better startup faster
Author
Croll, Alistair
Published
Sebastopol, CA : O'Reilly Media, 2013.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Digital Analytics mit Google Analytics und Co
Author
Hassler, Marco
Published
[Germany] : mitp Verlag, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Emerging Technologies in Business Innovation Strategies for Competitive Advantage
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Crowdsourcing : a short overview for the rest of us
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Crowdsourcing can be your business momentum builder : like Linden Lab and Virgin Mobile
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Crowdsourcing customer service : how may we help we?
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Crowdsourcing your brand : how to tap customer desire
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Crowdsourcing your sales : let your customers sell themselves (and others)
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
9 rules for successful crowdsourcing
Author
Libert, Barry
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Tapping into the collective wisdom of community to make great products
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
We are smarter than me : crowdsourcing new businesses
Author
Libert, Barry
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
37.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : AMACOM, American Management Association, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Introduction to Metaverse Technology Landscape, Applications, and Challenges
Author
Gupta, Rajan
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Engineering plastics and their commercial development : a symposium co-sponsored by the Division of Chemical Marketing and Economics and the Division of Polymer Chemistry at the 157th meeting of the American Chemical Society, Minneapolis, Minn., April, 15-16, 1969
Published
Washington, DC : American Chemical Society, 1969.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Chemical marketing : the challenges of the seventies
Published
Washington, DC : American Chemical Society, 1971.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Chemical marketing in the competitive sixties : a collection of papers comprising the Symposium on Chemical Marketing in the Competitive Sixties, presented before the Division of Chemical Marketing and Economics at the 136th national meeting of the American Chemical Society, Atlantic City, N.J., September 1959
Published
Washington, DC : American Chemical Society, 1959.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
File reports, 1937-1972
Published
[1937-1951]
Online
Online resource
Location
Yale Internet Resource >> None
Format
Online
44.
Searching the chemical literature : a collection of the papers presented at the symposium on searching the chemical literature
Published
Washington, DC : American Chemical Society, 1951.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Literature resources for chemical process industries : a collection of papers comprising five symposia and thirteen general papers presented before the Division of Chemical Literature at several recent national meetings of the American Chemical Society
Published
Washington, DC : American Chemical Society, 1954.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online