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1.
Masters of advertising copy
Published
London ; New York, New York : Routledge, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Commercial advertising : six lectures at the London school of economics and political science (University of London)
Author
Russell, Thomas
Published
London ; New York : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Advertising, its principles and practice
Published
New York : Garland Pub., 1986
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
4.
Modern advertising
Author
Calkins, Earnest Elmo, 1868-1964
Published
New York : Garland Pub., 1985
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
5.
Four institutional views of advertising : perspectives for understanding
Author
Rotzoll, Kim B.
Published
Urbana : Dept. of Advertising, College of Communications, University of Illinois, 1975.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
6.
Marketing/communications
Published
New York : Decker Communications Inc., 1967-1972.
Online
Online journal
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
7.
Advertising : volume and expenditures
Author
Millican, Richard Donald, 1907-
Published
Washington : Small Business Administration, 1965.
Online
v.1
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
8.
Advertising; a new approach
Author
Taplin, Walter
Published
Boston, Little, Brown [1963]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
9.
Advertising theory and practice
Author
Sandage, C. H. (Charles Harold), 1902-
Published
Homewood, Ill., R. D. Irwin, 1963.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
10.
How to become an advertising man
Author
Young, James Webb, 1886-
Published
Chicago, Advertising Publications [1963]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
11.
The management of promotion; consumer behavior and demand stimulation
Author
Brink, Edward Loren, 1918-
Published
Englewood Cliffs, N. J., Prentice-Hall [1963]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
12.
Advertigo
Author
Thomajan, P. K. (Puzant Kevork), 1902-
Published
Cincinnati, Ohio : The Stratford Press, [c1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
13.
Advertising
Author
Wright, John Sherman, 1920-
Published
New York, McGraw-Hill, 1962.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
14.
Measuring advertising results
Author
Wolfe, Harry Deane, 1901-
Published
[New York, National Industrial Conference Board, 1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
15.
Advertising
Author
Frey, Albert Wesley, 1898-1987
Published
New York : Ronald Press Co., [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
16.
Advertising: methods and media
Author
Gaw, Walter A.
Published
San Francisco, Wadsworth Pub. Co. [c1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
17.
Advertising techniques and management
Author
Zacher, Robert Vincent
Published
Homewood, Ill., R. D. Irwin, 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
18.
The extent of retail advertising as a management tool, its scope and importance in small business
Author
University of Nevada
Published
[Reno], 1961 [i.e. 1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
19.
The extent of retail advertising as a management tool --- its scope and importance in small business. Prepared under the Small Business Administration management research grant program
Author
University of Nevada
Published
[Carson City] : [Nevada State Print. Off.], 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
20.
How to design effective store advertising
Author
Rosenblum, M. L. (Morris L.)
Published
New York : Sales Promotion Division, National Retail Merchants Association, 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
21.
Toward better media comparisons; Audience Concepts Committee
Author
Advertising Research Foundation
Published
[New York, c1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
22.
Advertising: communications for management
Author
Crawford, John W., 1914-
Published
Boston, Allyn andBacon, 1960.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
23.
Advertising principles and problems
Author
Dirksen, Charles J.
Published
Homewood, Ill., R.D. Irwin, [c1960]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
24.
Advertising management, text and cases
Author
Borden, Neil Hopper, 1895-
Published
Homewood, Ill., R. D. Irwin, 1959.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
25.
Advertising; mass communication in marketing
Author
Kirkpatrick, Charles Atkinson
Published
Boston, Houghton Mifflin [1959]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
26.
Advertising at retail
Author
Look, Al, b. 1893
Published
Denver, Golden Bell Press [c1958]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
27.
Advertising terminology
Author
Grohmann, H. Victor, 1903-
Published
New York : Needham & Grohmann, c1958.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
28.
Advertising principles and practice
Author
Dygert, Warren B.
Published
Ames, Iowa, Littlefield, Adams & Co., 1957, [c1949]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
29.
Advisory service for students of advertising
Published
[Southport, Conn., T.E. Maytham, c1957]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
30.
Modern advertising: practices and principles
Author
Hepner, Harry Walker, 1893-
Published
New York, McGraw-Hill, 1956.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
31.
Profitable advertising for small industrial goods producers
Author
Wiggers, Raymond P.
Published
Washington, Small Business Administration, 1956.
Online
v.18
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
32.
Advertising, theory and practice
Author
Sandage, C. H. (Charles Harold), 1902-
Published
Homewood, Ill., R.D. Irwin, 1955.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
33.
How to cut your advertising costs yet get maximum results!
Author
Knight, George Morgan, 1908-
Published
Leonardtown, Md. : Knight Pub. Co., 1954]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
34.
Speeches from the sixth and seventh Missouri Newspaper Advertising Clinics for 1953-1954
Author
Newspaper Advertising Clinic
Published
Columbia, Mo. : University of Missouri, [1954]
Online
no.133 1954
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
35.
Advertising
Author
Frey, Albert Wesley, 1898-1987
Published
New York : Ronald Press Co., [1953]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
36.
Advertising : text and cases
Author
Borden, Neil H. (Neil Hopper), 1895-1980
Published
Homewood, Ill. : R. D. Irwin, 1953, c1949.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
37.
Advertising : theory and practice
Author
Sandage, C. H. (Charles Harold), 1902-1998
Published
Homewood, Ill. : Irwin, 1953.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
38.
Advertising idea book
Published
New York : Funk & Wagnalls in association with Printers' Ink Pub. Co., [1951]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
39.
Advertising media
Author
Brennen, Ed
Published
New York, McGraw-Hill, 1951.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
40.
Practical advertising; television supplement & workbook
Author
Bridge, Harry Penrose, 1902-
Published
New York : Rinehart, [1951]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
41.
Advertising in our economy
Author
Borden, Neil Hopper, 1895-
Published
Chicago : R. D. Irwin, inc., [1949]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
42.
Setting advertising appropriations; a critical summary of the existing information on the subject and an analytical and topical reading guide
Author
Webster, Richard, 1878-
Published
New York, Association of National Advertisers, c1949.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
43.
Advertising: theory and practice
Author
Sandage, C. H. (Charles Harold), 1902-
Published
Chicago, R.D. Irwin, 1948.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
44.
Getting results from advertising
Author
Harper, Marion, 1916-
Published
New York : Funk & Wagnalls, c1948.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
45.
Practical advertising procedure
Author
Rochester Industrial Advertisers
Published
New York, McGraw-Hill Book Co., 1948.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
46.
Advertising
Author
Frey, Albert Wesley, 1898-
Published
New York, Ronald Press Co. [1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
47.
Advertising for profit; a guide for small business
Author
Doremus, William L. (William Lohr), 1907-
Published
New York, Chicago, Pitman Pub. Corp. [1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
48.
The economic effects of advertising
Author
Borden, Neil Hopper, 1895-
Published
Chicago, R.D. Irwin, inc., 1947.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
49.
Encyclopedia of classified advertising
Published
New York, N.Y., Association of Newspaper Classified Advertising Managers [1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
50.
Newspaper advertising
Author
Lund, John V.
Published
New York, Prentice-Hall, 1947.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
51.
One foot in the door all about specialty merchandising--including the laughs!
Author
Taubeneck, George F. (George Francis), 1908-
Published
Detroit, Mich., Conjure House [1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
52.
Structure of the advertising agency business; for candidates for examinations sponsored by Am. Assoc. of Advertising Agencies
Author
American Association of Advertising Agencies
Published
New York : Am. Assoc. of Advertising Agencies, [1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
53.
This fascinating advertising business
Author
Bird, Harry Lewis, 1899-
Published
Indianapolis, Bobbs-Merrill Co. [1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
54.
Advertising theory and practice
Author
Sandage, C. H. (Charles Harold), 1902-1998
Published
Chicago : Irwin, 1946 [c1939]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
55.
Advertising to the mass market
Author
Woolf, James Davis
Published
New York, The Ronald Press Co. [1946]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
56.
Getting a job in advertising
Author
Woolf, James Davis
Published
New York, The Ronald Press Co. [1946]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
57.
The Townsend method of mass persuasion and the Townsend method of advertising evaluation
Author
Townsend, William Subers, 1889-
Published
[Panacea, Fla.], 1946.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
58.
Advertising in our economy
Author
Borden, Neil Hopper, 1895-
Published
Chicago, R.D. Irwin, inc. [1945]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
59.
Learning to use advertising : a problem of the modern American consumer : a unit for high school students
Author
Consumer Education Study
Published
Washington, D.C. : Consumer Education Study of the National Association of Secondary-School Principals, c1945.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
60.
Current trends in advertising
Author
Clough, Reginald Theodore, 1914-
Published
[Syracuse] 1944.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
61.
And so to bedlam, a worm's eye view of the advertising business
Author
Lyon, Marguerite
Published
Indianapolis, Bobbs-Merrill [1943]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
62.
Bread, butter and beefsteak
Author
Mckee, Homer, 1880-
Published
York, Pa., The Maple press company, 1943.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
63.
Advertising campaigns
Author
MacGaheran, Joseph
Published
New York : Alexander Hamilton Institute, 1942.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
64.
The economic effects of advertising
Author
Borden, Neil H. (Neil Hopper), 1895-1980
Published
Chicago : Irwin, 1942.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
65.
Advertising
Author
Smith, Herbert Heebner
Published
Boston, Mass., Bellman publishing company, inc. [c1941]
Online
no.24
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
66.
Advertising procedure
Author
Kleppner, Otto, 1899-
Published
New York, Prentice-Hall, inc., 1941.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
67.
Information in advertising, a study of information in manufacturers' advertising and sales promotion
Author
Committee on Consumer Relations in Advertising
Published
New York, N.Y., Committee on consumer relations in advertising, inc., c1941.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
68.
Vitamins for the advertising and selling program .
Author
Advertising Specialty National Association, Washington, D.C.
Published
[Washington, D.C., Advertising Specialty National Association, c1941]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
69.
Advertising media and markets
Author
Duffy, Ben
Published
New York, Prentice-Hall, inc., 1939.
Online
(copy 1)
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
70.
Big business from small ads
Author
American Newspaper Publishers Association. Bureau of Advertising
Published
[New York, c1939]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
71.
How to live on $1 a week
Author
Rice, Elmer Cook, 1868-
Published
Melrose, Mass., Rice & Rice [1939]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
72.
Selling pointers for effective selling of cosmetics, toiletries, drugs, prepared to aid in complying with the new federal laws ..
Author
Harris, Ralph
Published
New York : National Retail Dry Goods Association, 1939.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
73.
Advertising media
Author
Agnew, Hugh E.
Published
New York, McGraw-Hill, 1938.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
74.
Key to problems in advertising
Author
Borden, Neil H. (Neil Hopper), 1895-1980
Published
New York, McGraw-Hill Book Co., 1938.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
75.
Standard circulation values of outdoor advertising; the audited circulation and coverage values of outdoor advertising plants prepared in accordance with the standard procedure for the circulation evaluation of outdoor advertising
Author
Traffic Audit Bureau (New York, N.Y.)
Published
New York, Traffic audit bureau, inc. [c1938]
Online
1938 1938
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
76.
Census of business: 1935. : Advertising agencies. March, 1937
Author
United States. Bureau of the Census
Published
[Washington], [1937]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
77.
Fundamentals of advertising
Author
Rowse, Edward James
Published
Cincinnati, New York [etc.] South-western publishing company [c1937]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
78.
How to write advertisements
Author
Howard, Kenneth S. (Kenneth Samuel), b. 1882
Published
New York, London, McGraw-Hill Book Company, inc., 1937.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
79.
More power to advertising
Author
Adams, James Randolph, 1898-1956
Published
New York, London : Harper & Brothers, 1937.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
80.
A preface to advertising
Author
O'Dea, Mark
Published
New York, London, Whittlesey House, McGraw-Hill Book Company, inc. [c1937]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
81.
Scientific space selection; a text book for advertisers, advertising agency space buyers, account executives, media departments, students, and others interested in advertising, for use in conjunction with audit reports and publisher's statements
Author
Audit Bureau of Circulations
Published
[Chicago], [©1937]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
82.
Advertising in the union of South Africa ..
Author
United States. Bureau of Foreign and Domestic Commerce
Published
Washington, U.S. Govt. Print. Off., 1936.
Online
no.829
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
83.
How to write advertising
Author
Goode, Kenneth Mackarness, 1880-
Published
New York, London [etc.] Longmans, Green and Co., 1936.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
84.
Masters of advertising copy; principles and practice of copy writing according to its leading practitioners
Author
Frederick, J. George (Justus George), 1882-
Published
New York, Business Bourse, 1936.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
85.
Advertising methods in Argentina ..
Author
Woodward, Robert Forbes, 1908-
Published
Washington, U.S. Govt. Print. Off., 1935.
Online
no.828
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
86.
Breaking into advertising; the beginner lands a job
Author
Hanlon, Walter
Published
New York, N.Y. : National library press, [c1935]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
87.
The advertising of fabricated parts in consumer media
Author
Hedges, J. Edward (Joseph Edward), 1904-1966
Published
Lawrence, School of business, University of Kansas [1934]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
88.
Ballyhoo, bargains and banners
Author
Rosenbloom, Jack
Published
New York : Empire publishing company, [c1934]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
89.
Advertising media; how to weigh and measure
Author
Agnew, Hugh E.
Published
New York, D. Van Nostrand Company Inc., 1932.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
90.
A guide for retail store advertising
Published
Boston : Affiliated Better Business Bureaus, Inc., 1932.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
91.
Manual of modern advertising
Author
Goode, Kenneth M. (Kenneth Mackarness), 1880-
Published
New York, Greenberg [c1932]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
92.
Names, the key to sales, where to get the right names and how to use them
Author
Addressograph-Multigraph Corporation
Published
[Cleveland, Addressograph multigraph corporation, c1932]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
93.
The road to good advertising
Author
Collins, Kenneth
Published
New York : Greenberg, [©1932]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
94.
... Shipment of samples and advertising matter abroad including use of the mails in foreign trade
Author
Wakefield, Robbie P., 1879-
Published
Washington, U.S. Govt. Print. Off., 1932.
Online
no. 72 (1932)
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
95.
The economics of advertising
Author
Gardner, Edward Hall, b. 1883
Published
Chicago, Ill., 1931.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
96.
The advertising handbook; a reference work covering the principles and practices of advertising
Author
Hall, Samuel Roland, 1876-
Published
New York [etc.] McGraw-Hill Book Company, Inc., 1930.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
97.
The advertising man of Detroit; a study of five hundred men engaged in advertising work in Detroit, Michigan, 1928
Author
University of Detroit. Bureau of business research
Published
New York, N.Y., Advertising federation of America [c. 1930]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
98.
Advertising principles
Author
Agnew, Hugh E.
Published
New York, NY : Alexander Hamilton Institute, c1930.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
99.
Newspaper experience with the Ludlow, A Record of Achievement
Author
Ludlow Typograph Co
Published
Chicago, Ludlow typograph company, 1930.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
100.
Tomorrow's advertisers and their advertising agencies
Author
Phelps, George Harrison
Published
New York, London, Harper & Brothers, 1930.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online