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401.
Blue book of circulation
Online
1929 1929
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
402.
Fame
Published
New York [A. Ward]
Online
v.11 (1902)
v.21 (1912)
v.22 (1913)
v.23 (1914)
v.24 (1915)
v.25 (1916)
v.26 (1917)
v.6-7 (1897-1898)
v.9 (1900)
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
403.
How to write advertising
Published
Chicago, New York [etc] A.W. Shaw company [191-?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
404.
Independent advertising, a monthly magazine that stands for sincerity in advertising, selling and service
Published
New York.
Online
v.5 1918
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
405.
Judicious advertising
Published
Chicago, Lord & Thomas
Online
v. 17 (1919-20)
v. 18 1920-21
v. 19 1921-22
v. 23 (1925)
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
406.
Knowledge
Published
Philadelphia, Pa. : Dando Co.
Online
1919
1920
1921:Jan.-May
1921:June-1922:May
no.50 1919
no.54 1919
no.59 1920
no.60 1920
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
407.
Marketing communications
Published
New York.
Online
Online journal
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
408.
Master merchandising ; and, The dominant idea
Author
McJunkin Advertising Company
Published
Chicago : The Company, [191-?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
409.
Nuntius; advertising and its future
Author
Russell, Gilbert
Published
London, K. Paul, Trench, Trubner; New York, Dutton, 1926.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
410.
Pettengill's newspaper directory and advertisers' hand-book
Author
Pettengill, firm, Newspaper Advertising Agents
Published
New York, S. M. Pettengill & Co.
Online
1870
1877
1878
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
411.
Practical advertising
Published
London : Mather & Crowther Ltd.,
Online
1909
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
412.
Reklame Erfahrungen : Propaganda, Zeitungsreklame, Plakatkunst
Author
Hess, Walter
Published
Stuttgart : Propaganda, [191-?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
413.
Scientific advertising
Author
Hopkins, Claude C., 1866-1932
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
414.
The theory and practice of advertising a simple exposition of the principles of psycholoy in their relation to successful advertising
Author
Scott, Walter Dill, 1869-1955
Published
Boston, Small, Maynard & company, 1914.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
415.
Molly Melville : a tale for girls
Author
Everett-Green, Evelyn, 1856-1932
Published
London ; New York : T. Nelson and Sons, 1897.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
416.
The flight of the shadow [a story]
Author
MacDonald, George, 1824-1905
Published
New York, D. Appleton and company, 1891.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
417.
Select poetical works of Lord Byron
Author
Byron, George Gordon Byron, Baron, 1788-1824
Published
London : Jones & Co., 1825.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
418.
Lettres cabalistiques, ou, Correspondance philosophique, historique et critique, entre deux cabalistes, divers esprits elémentaires, & le seigneur Astaroth
Author
Argens, Jean-Baptiste de Boyer, marquis d', 1704-1771
Published
A La Haye : Chez Pierre Paupie, 1737-1738.
Online
v.1
v.2
v.3
v.4
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
419.
Lyrics of progress and other pieces
Author
Watts, John George
Published
L, Green, 1853.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
420.
Directory of Advertising agency personnel, 1951
Published
[New York : McGraw-Hill, 1951]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
421.
Regulation and control of outdoor advertising
Author
Smith, J. Malcolm
Published
[Seattle] 1947.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
422.
Copy testing
Author
Advertising Research Foundation
Published
New York, The Ronald Press Company [c1939]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
423.
Charles "Chick" Lewis presents The encyclopedia of exploitation
Author
Hendricks, William L., 1904-
Published
New York city, Showmen's trade review [©1937]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
424.
Human appeal in broadcast advertising, or, The story of the real folks of Thompkins Corners : now for the first time written down, it being a brief but intimate account of an unique N B C broadcast advertising program
Author
National Broadcasting Company, Inc. (New York, N.Y.)
Published
New York [etc.] : National Broadcasting company, inc., 1931.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
425.
Advertising mediums and campaigns
Author
Ellison, Charles, 1871-
Published
Scranton, Pa. : International Textbook Co., 1924.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
426.
Publicity and progress; twentieth century methods in religious, educational and social activities
Author
Smith, Herbert Heebner
Published
New York, Hodder & Stoughton, George H. Doran Company [c1915]
Online
Online book
Online book
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
427.
Advertising: a study of a modern business power
Author
Goodall, George William
Published
London, Constable & Co., 1914.
Online
Online book
Online book
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
428.
The Ayer idea in advertising
Author
N.W. Ayer & Son
Published
Philadelphia [etc.] N. W. Ayer & son [c1912]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
429.
The age of disfigurement
Author
Evans, Richardson
Published
London, Remington, 1893.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
430.
Das buch der reklame. Geschichte, wesen und praxis der reklame, geschildert
Author
Cronau, Rudolf, 1855-1939
Published
Leipzig, 1889.
Online
pt.4
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
431.
Das Buch der Reklame. Geschichte, Wesen und Praxis der Reklame
Author
Cronau, Rudolf, 1855-1939
Published
Ulm, Kommissionsverlag der Wohler'schen Buchhandlung, 1887.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
432.
The American advertiser : designed for the cards and advertisements of mercantile & manufacturing establishments
Published
New-York : Prall, Lewis, 1850.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
433.
Papers of the American Association of Advertising Agencies
Author
American Association of Advertising Agencies
Published
New York, The Ronald Press Company
Online
(1927)
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
434.
A study of four media
Author
Alfred Politz Research, Inc
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
435.
Vertical cooperative advertising
Author
Association of National Advertisers. Committee on Cooperative Advertising
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
436.
The Dartnell direct advertising guide
Author
Aspley, John Cameron, 1888-1969
Published
New York, N.Y. : Dartnell Corp., 1930.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
437.
Writing an advertisement
Author
Hall, S. Roland
Published
Boston, Houghton Mifflin [c1915]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
438.
The debunkment of advertising and prosperity
Author
Tinkham, Julian R. (Julian Rumsey), 1856-
Published
[New York, Printed by J. J. Little & Ives company, c1930]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
439.
Advertising : what everyone needs to know
Author
Einstein, Mara
Published
New York : Oxford University Press, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
440.
Handbook of international advertising research
Published
Chichester : Wiley-Blackwell, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
441.
Advertising : radio, tv
Author
Bruneau, Edmond A.
Published
[s.l.] : U.S. Small Business Administration, Office of Business Development ; U.S. G.P.O., 1988.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
442.
Proposed trade regulation rule on food advertising, 16 CFR part 437, phase I : staff report and recommendations
Author
United States. Federal Trade Commission
Published
Washington, D.C., 1978.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
443.
Dairy promotion - How effective is it?
Author
Cropp, Robert A.
Published
Madison, Research Division, College of Agricultural and Life Sciences, University of Wisconsin, 1975.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
444.
FTC advisory opinion on joint ads; a report of the Select Committee on Small Business, House of Representatives, Eighty-eighth Congress, first session, pursuant to H. Res. 13 .
Author
United States. Congress. House. Select Committee on Small Business
Published
Washington : U.S. Govt. Print. Off., 1963.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
445.
How advertising agencies evaluate various types of radio research. Recommended jointly by the Committee on Research and Committee on Broadcast Media and approved by the Board of Directors, A.A.A.A.
Author
American Association of Advertising Agencies
Published
[New York], c1963.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
446.
Provisions in advertiser-agency agreements
Author
Association of National Advertisers. Advertising Management Committee
Published
New York, [c1963]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
447.
The advertising agency business around the world : reports from advertising agency associations and agency leaders in 38 countries
Author
American Association of Advertising Agencies
Published
New York : American Association of Advertising Agencies 1962.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
448.
Advertising wins elections
Author
McCaffrey, Maurice
Published
Minneapolis, Gilbert Pub. Co. [1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
449.
A.T.A. service book : thirty-two pages of typography by twelve typographers : published for the convenience of the production manager ... together with various information pertaining to ... advertising composition
Author
Advertising Typographers Association of America
Published
[New York] : [publisher not identified], [©1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
450.
Problems peculiar to the motion picture advertiser and a proposal as to how screen magazines can help solve them
Author
Dell Publishing Company, Inc. (N.Y.)
Published
[New York], 1962.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
451.
Radio and television continuity writing
Author
Allen, Louise C.
Published
New York, Pitman Pub. Corp. [1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
452.
Advertising and the soul's belly; repetition and memory in advertising
Author
Wood, James Playsted, 1905-1983
Published
Athens, University of Georgia Press [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
453.
Bibliography of advertising and marketing theses for the doctorate in United States colleges and universities, 1944 to 1959
Author
Clarke, George Timothy
Published
New York, Advertising Educational Foundation [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
454.
Optimal advertising policy under dynamic conditions
Author
Nerlove, Marc, 1933-
Published
Stanford, Calif. : Institute for Mathematical Studies in the Social Sciences, Applied Mathematics and Statistics Laboratories, Stanford University, 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
455.
Retail advertising copy standards
Author
Better Business Bureau of Metropolitan New York
Published
New York, [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
456.
Using the BAR monitoring service to verify the appearance of TV commercials
Author
Association of National Advertisers
Published
New York, [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
457.
Common carrier advertising handbook
Author
Blanding, Warren
Published
Washington, Traffic Service Corp., 1960.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
458.
How to get your church news in print
Author
Stewart, John T.
Published
St. Louis, Bethany Press [1960]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
459.
On the writing of advertising
Author
Weir, Walter
Published
New York, McGraw-Hill, 1960.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
460.
The Wilbur Smith study of outdoor advertising
Author
Outdoor Advertising Association of America
Published
New York, 1960]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
461.
A study of outside transit poster exposure, conducted for the National Association of Transportation Advertising, inc. and O'Ryan & Batchelder, inc
Author
Politz (Alfred) Media Studies, New York
Published
New York, National Association of Transportation Advertising, 1959.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
462.
The advertising industry; agency services, working relationships, compensation methods
Author
Frey, Albert Wesley, 1898-1987
Published
New York : Association of National Advertisers, c1958.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
463.
False and misleading advertising (dentifrices) ... July 17 and 18, 1958
Author
United States. Eighty-fifth congress. House of Representatives Committee on Government Operations. Subcommittee on legal and monetary affairs
Published
Washington, D.C. : U.S. Government Printing Office, 1958.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
464.
Proof-of-performance affidavits : network auditing and control procedures
Author
Association of National Advertisers
Published
New York : [s.n.], c1958.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
465.
Television advertising
Author
Agnew, Clark M.
Published
New York : McGraw-Hill, 1958.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
466.
Advertising to business
Author
Smith, Roland Beatcher, 1909-
Published
Homewood, Ill. : R.D. Irwin, 1957.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
467.
Building your business with calendar and specialty advertising
Author
Whitmore, Eugene, 1895-
Published
Chicago, Dartnell Corp., 1957.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
468.
TV demonstration devices; a thesaurus
Author
Schwerin Research Corp
Published
New York] c1956.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
469.
Advertising agency operations and management
Author
Barton, Roger, 1903-
Published
New York, McGraw-Hill, 1955.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
470.
How to establish the budget for advertising industrial products : a manual of procedures based on a comprehensive study of methods used by successful companies
Author
Barrington Associates
Published
Cleveland : N I A A Industrial Advertising Research Institute, 1954.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
471.
Television commercial; how to create and produce effective TV advertising
Author
McMahan, Harry Wayne
Published
New York : Hastings House, 1954.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
472.
The use of newspaper advertising in plant-community relations
Author
General Electric Company
Published
[s.l.] : General Electric Company, 1954, 1956.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
473.
Practical church publicity
Author
Brown, Richmond O.
Published
Nashville, Broadman Press [1953]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
474.
Advertising terminology, a dictionary of advertising language; terms in common use throughout the advertising field, allied professions and industries
Author
Grohmann, H. Victor, 1903-
Published
New York, Priv. print, [1952]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
475.
Essentials of outdoor advertising
Author
Association of National Advertisers. Outdoor Advertising Committee
Published
New York, Association of National Advertisers [1952]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
476.
How I learned the secrets of success in advertising
Author
Sumner, Guy Lynn, 1885-1952
Published
New York : Prentice-Hall, 1952.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
477.
Adventures in merchandising
Author
Moses, Lionel B
Published
New York, Pilsbury Publishers, 1951.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
478.
Count your customers
Author
Broadcast Advertising Bureau, Inc
Published
New York, [1951]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
479.
BAB's handbook on television advertising
Author
Broadcast Advertising Bureau
Published
New York [c1950-
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
480.
Newspaper sales promotion : the fields, the media, the methods
Author
Barnhart, Thomas F. (Thomas Frederick), 1902-1955
Published
Minneapolis, Minn. : Burgess Publishing, 1950, ©1939.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
481.
Profits through promotion
Author
Coffman, C. DeWitt (Charles DeWitt)
Published
New York : Ahrens Pub. Co., [1950]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
482.
Radio : America's star reporter and super salesman
Author
Broadcast Advertising Bureau
Published
[New York, 1950]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
483.
Radio's feminine touch
Author
Broadcast Advertising Bureau
Published
[New York : National Association of Broadcasters, 1950]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
484.
Advertising copywriting
Author
Burton, Philip Ward, 1910-
Published
New York, Prentice-Hall, 1949.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
485.
Advertising dictionary of selling words, phrases, and appeals
Author
Ronson, Harvey
Published
New York, Ronald Press Co. [1949]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
486.
The advertising values of daytime radio; a report on an exceptional medium for moving highly competitive merchandise
Author
Columbia Broadcasting System, inc
Published
[New York], 1949.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
487.
Case histories of successful advertising: problems, solutions, results
Author
Printers' Ink Publishing Co
Published
New York, Funk & Wagnalls in association with Printers' Ink Pub. Co. [1949]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
488.
Magazine reader count for county, state, and nation
Published
New York : The Bureau, 1949.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
489.
Sales idea book
Author
Printers' Ink Publishing Company
Published
New York : Funk & Wagnalls Co. in assn. with Printers' Ink Pub. Co., [1949]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
490.
Spot radio promotion handbook; an analysis of viewpoints, practices, and needs of the buyers and users of spot radio time
Author
Standard Rate & Data Service
Published
[Chicago, c1949]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
491.
Successful radio advertising with sponsor participation programs
Author
Garver, Robert I., 1914-
Published
New York, Prentice-Hall, 1949.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
492.
A survey of advertiser and agency buying practices and patterns for spot radio
Author
Standard Rate & Data Service. Research Dept
Published
[Chicago] : [s.n.], 1949.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
493.
Television as an advertising medium
Author
United States. Office of Domestic Commerce
Published
Washington : U.S. Govt. Print. Off., 1949]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
494.
Delusions in advertising
Author
Sarazan, Bert M.
Published
Washington : Progress Press, [c1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
495.
Radio salesmanship
Author
Palmer, B. J. (Bartlett Joshua), b. 1881
Published
[Davenport, Ia. : The PSC press, 1947]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
496.
Advertising by the states
Author
Council of State Governments
Published
Chicago, The Council, [1946]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
497.
Capsule course in how to sell newspaper advertising
Author
Bernstein, Joseph A.
Published
[New York] Metro newspaper service [c1946]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
498.
A survey on the use of radio as a retail advertising medium ..
Author
National Retail Dry Goods Association. Sales Promotion Division
Published
New York : National Retail Dry Goods Association, [c1946]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
499.
How to write a good advertisement
Author
Schwab, Victor O.
Published
New York, Schwab and Beaty, inc., 1945.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
500.
Report of the Federal Trade Commission on distribution methods and costs : part V, Advertising as a factor in distribution. Submitted to the Congress, October 30, 1944
Author
United States. Federal Trade Commission
Published
Washington : U.S. Govt. Print. Off., 1944.
Online
v.03
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online