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Online Results (50)
1.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
2.
Advances in brand semiotics & discourse analysis
Published
Wilmington, Delaware : Vernon Press, [2023]
Location
MARX Library >> HF5415.1255 .A38 2023 (LC)
Format
Books
3.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author
Farris, Paul
Published
[Place of publication not identified] : Pearson, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
The Routledge companion to marketing research
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The role of marketing in launching new products
Author
Baker, Phil, 1943-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Streams, walls, and feeds : 109 design guidelines for improving notifications, messages, and alerts sent through social networks and RSS
Author
Estes, Janelle
Published
Fremont, Calif. : Nielsen Norman Group, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Revue marocaine de recherche en management et marketing
Published
Rabat, Maroc : CNRST-IMIST, 2009-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
12.
al-Majallah al-ʻIrāqīyah li-buḥūth al-sūq wa-ḥimāyat al-mustahlik
Published
[Baghdad] : Wizārat al-Taʻlīm al-ʻĀlī wa-al-Baḥth al-ʻIlmī, Jāmiʻat Baghdād, Markaz li-Buḥūth al-Sūq wa-Ḥimāyat al-Mustahlik
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
13.
Well-designed : how to use empathy to create products people love
Author
Kolko, Jon
Published
Boston, Mass. : Harvard Business Review Press, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Reinventing the entrepreneur : turning your dream business into a reality
Author
Tribby, MaryEllen
Published
Hoboken, New Jersey : Wiley, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV
Author
Hammes, Eva Katharina
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Creating and marketing new products and services
Author
Garcia, Rosanna
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies
Author
Greco, Albert N.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Tilt : shifting your strategy from products to customers
Author
Dawar, N. (Niraj)
Published
Boston, Massachusetts : Harvard Business Review Press, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Social media analytics using Greenplum's data computing appliance
Author
Schleier-Smith, Johan
Published
[United States?] : O'Reilly Media, 2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
25.
Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online