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1.
Advances in Luxury Brand Management
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Business Model Pioneers How Innovators Successfully Implement New Business Models
Author
Voigt, Kai-Ingo
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Competitive Advantage of Customer Centricity
Author
Parniangtong, Sathit
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients
Author
Srun, Francis
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Advances in Chinese Brand Management
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Brand Fans Lessons from the World's Greatest Sporting Brands
Author
Smith, Aaron C.T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Strategic Marketing and Innovation for Indian MSMEs
Author
Srinivasan, R.
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Return of the Hustle The Art of Marketing with Music
Author
Sheinkop, Eric
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Competitiveness Creation and Maintenance in the Postal Services Industry A Lithuanian Case Study
Author
Pilinkienė, Vaida
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online