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1.
Marketing research
Author
Sontakki, C. N.
Published
Mumbai : Himalaya Pub. House, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Marketing research
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
International market analysis theories and methods
Author
Kuada, John
Published
London : Adonis & Abbey Publishers Ltd., 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Modern marketing research
Author
Mishra, M. N.
Published
Mumbai [India] : Himalaya Pub. House, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Market research handbook
Published
Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Review of marketing research Vol. 3
Published
Armonk, N.Y. : M.E. Sharpe, 2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The marketing research guide
Author
Stevens, Robert E., 1942-
Published
New York : Best Business Books, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Review of marketing research Vol. 2
Published
Armonk, N.Y. : M.E. Sharpe, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Review of marketing research Vol. 1
Published
Armonk, N.Y. : M.E. Sharpe, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Review of marketing research
Published
Bradford : Emerald Group Publishing Limited, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Reason-oriented marketing a generic marketing approach for reasonable products and services
Author
Masuch, Martin
Published
Hamburg : Diplomica Verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Marketing intelligence & planning Volume 28, Number 7, Educating tomorrow's marketers
Published
[Bingley, UK] : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Review of marketing research Volume 6
Published
Armonk, N.Y. : M.E. Sharpe, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Review of marketing research Volume 5
Published
Armonk, N.Y. : M. E. Sharpe, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Review of marketing research Volume 4
Published
Armonk, N.Y. : M.E. Sharpe ; London : Eurospan [distributor], 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Marketing education constructing the future
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The academic/practitioner divide in marketing - myth or reality?
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
18.
Knowledge-based marketing the twenty-first century competitive edge
Author
Chaston, Ian
Published
London ; Thousand Oaks, Calif. : SAGE, 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
19.
Qualitative research at the marketing/entrepreneurship interface
Published
[Bradford, England] : Emerald Group Pub., 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
20.
European journal of marketing Vol. 36, No. 3, Marketing's domain
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
21.
Marketing intelligence & planning Vol. 20, No. 2, New research findings from Warwick Business School
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
22.
Marketing intelligence & planning Vol. 20, No. 6, Research from De Montfort University Marketing Department
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
23.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Review of marketing research Volume 7
Published
Bingley, UK : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Consumer behaviour and marketing research (text and cases)
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Managing market relationships methodological and empirical insights
Author
Lindgreen, Adam
Published
Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Brand, organizational identity and reputation in SMEs an overview
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Developments in human observation methodologies
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
European business review. Volume 19, Number 6, Assessing and building upon Wroe Alderson's intellectual legacy
Published
Bradford : Emerald Insight, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Thinking allowed
Published
Bradford : Emerald Group Press, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
International marketing review Vol. 22, No. 3, Services research in a cross-cultural/cross-national context
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Journal of fashion marketing and management: an international journal Vol. 9, No. 4, Demographic change and the fashion market
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Journal of product & brand management, featuring pricing strategy & practice Vol. 14, No. 6, Behavioral pricing
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Qualitative market research an international journal Vol. 8, No. 2, New paths to thick descriptions: innovativeness in data collection and interpretation
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Action research in marketing
Published
[Bradford, England] : Emerald Group Pub., 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
36.
Qualitative marketing research
Published
London ; Thousand Oaks, Calif. : SAGE, 2001.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online
37.
Qualitative research in intelligence and marketing the new strategic convergence
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
38.
Quantitative models in marketing research
Author
Franses, Philip Hans, 1963-
Published
Cambridge, UK ; New York : Cambridge University Press, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
39.
Consumption, culture and consumer life-choices in Australia
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Issues and advances in international marketing research
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Exotic visions in marketing theory and practice
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
42.
Qualitative marketing research an international journal. Vol. 5, No. 4, Business intelligence and e-marketing workshop, IBM Warwick 2001
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
43.
Product innovation toolbox a field guide to consumer understanding and research
Published
Hoboken, NJ : Wiley-Blackwell, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
The handbook of online and social media research tools and techniques for market researchers
Author
Poynter, Ray
Published
New York : Wiley, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Brands laid bare using market research for evidence-based brand management
Author
Ford, Kevin
Published
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Issues of representation and qualitative marketing research
Published
Bradford, England : Emerald Group Publishing, c2003.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
47.
Cases in marketing
Published
London : SAGE Publications, 1997.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online
48.
Data-driven marketing the 15 metrics everyone in marketing should know
Author
Jeffery, Mark, 1965-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Bayesian statistics and marketing
Author
Rossi, Peter E. (Peter Eric), 1955-
Published
Chichester, England : J. Wiley, 2006,c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Marketing research with SAS enterprise guide
Author
Coussement, Kristof
Published
Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online