Clear Search

Books+ Search Results

Format: Is
Is Is Not
Online
Subject with Hierarchy: Is
Is Is Not
Branding (Marketing)
Subject: Is
Is Is Not
branding

Advanced Search

Basic Search
Help
Add a row
Reset

Limit results by

Remove Online Limit
Viewing Online Items
1.
The Routledge companion to advertising and promotional culture
Published
New York, NY : Routledge, 2023.
©2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Sell yourself : how to create, live, and sell a powerful personal brand
Author
McGovern, Cindy
Published
New York, NY : McGraw Hill, [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Social brand management in a post COVID-19 era
Author
Dias, Patricia
Published
Abingdon, Oxon ; New York, NY : Routledge, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Universal principles of branding : 100 key concepts for defining, building, and delivering brands
Author
Kingsley, Mark (Creative director)
Published
Beverly, MA : Rockport Publishers, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Branding Between the Ears : using cognitive science to build lasting customer connections
Author
Dayal, Sandeep
Published
New Yorky : McGraw Hill, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Branding Black Womanhood : Media Citizenship from Black Power to Black Girl Magic
Author
Tounsel, Timeka N.
Published
New Brunswick : Rutgers University Press, 2022.
Baltimore, Md. : Project MUSE, 2022
©2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Hyperconsumption corporate marketing vs. the planet
Author
Hastings, Gerard (Professor)
Published
New York : Routledge, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Branding Bhakti : Krishna Consciousness and the Makeover of a Movement
Author
Karapanagiotis, Nicole
Published
Bloomington, Indiana : Indiana University Press, [2021]
Baltimore, Md. : Project MUSE, 2022
©[2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Make it, don't fake it : leading with authenticity for real business success
Author
Horn, Sabrina
Published
Oakland : Berrett-Koehler Publishers, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Marketing. What is diversification
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
11.
Marketing 4 Ps : what is product
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
12.
The context marketing revolution : how to motivate buyers in the age of infinite media
Author
Sweezey, Mathew
Published
Boston, MA : Harvard Business Review Press, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Forrester on how consumption has hanged
Published
New York, NY : Wall Street Journal, 2020.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
14.
Public relations, branding and authenticity : brand communications in the digital age
Author
Rees, Sian (Associate professor)
Published
Abingdon, Oxon ; New York, NY : Routledge, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Stop listening to the customer : try hearing your brand instead
Author
Ferrier, Adam
Published
Milton, Qld : John Wiley & Sons Australia, Ltd, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Branding and design
Published
New York, NY : Apress, 2019.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
17.
Follow the Feeling : Branding Yourself in a Noisy World
Author
Wright, Kai D.
Published
Newark : John Wiley & Sons, Incorporated, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Friction : passion brands in the age of disruption
Author
Rosenblum, Jeff
Published
[Old Saybrook (Conn.)] : Tantor Audio, 2019.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
19.
Legacy in the making : building a long-term brand to stand out in a short-term world
Author
Miller, Mark, 1972-
Published
New York : McGraw-Hill, [2018]
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Legacy in the making : building a long-term brand to stand out in a short-term world
Author
Miller, Mark
Published
New York : McGraw-Hill Audio, 2018.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
21.
The Storytelling Edge
Author
Lazauskas, Joe
Published
Ascent Audio, 2018.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
22.
Bricks to clicks : why some brands will thrive in e-commerce and others won't
Author
Feinleib, David
Published
New York : Apress, [2017]
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace
Author
Sgroi, Anthony
Published
Boca Raton, Florida : CRC Press, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Success in programming : how to gain recognition, power, and influence through personal branding
Author
Harper, Frédéric
Published
[Berkeley, CA?] : Apress, [2015]
New York, NY : Distributed to the Book trade worldwide by Springer Science and Business Media
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
Author
Rand, Paul
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
True story : how to combine story and action to transform your business
Author
Montague, Ty
Published
[Minneapolis, Minn.] : HighBridge Audio, [2014]
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
27.
The digital crown : winning at content on the web
Author
Leibtag, Ahava
Published
Amsterdam : Morgan Kauffmann is an imprint of Elsevier, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Maximize your social : one-stop guide to building a social media strategy for marketing and business success
Author
Schaffer, Neal
Published
Hoboken : Wiley, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
60-minute brand strategist : the essential brand book for marketing professionals
Author
Mootee, Idris, 1958-
Published
Hoboken, New Jersey : Wiley, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
True story : how to combine story and action to transform your business
Author
Montague, Ty
Published
Boston, Massachusetts : Harvard Business Review Press, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Author
Vincent, Laurence
Published
New York : American Management Association, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
Author
Bates, Suzanne
Published
New York : McGraw-Hill, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Zero to 100,000 : social media tips and tricks for small businesses
Author
Gratton, Sarah-Jayne
Published
Indianapolis, IN : Que, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Branding yourself : how to use social media to invent or reinvent yourself
Author
Deckers, Erik
Published
Indianapolis, Ind. : Que Pub., ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Design to compete
Author
Prahalad, Deepa, 1972-
Published
Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Listen first! : turning social media conversations into business advantage
Author
Rappaport, Stephen D., 1952-
Published
Hoboken, N.J. : John Wiley & Sons, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
LogoLounge master library. Vol. 1, 3000 initial & crest logos
Author
Fishel, Catharine M.
Published
Beverly, Mass. : Rockport Publishers, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Marketing strategy from the masters : collections
Published
Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Powerful social media, branding, PR practices
Published
Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Sunday morning. Advertising icons
Published
New York, NY : Columbia Broadcasting System, 2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
41.
The truth about best branding practices : collection
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2011]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
The truth about successful entrepreneurship : collection
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2011]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
We first : how brands and consumers use social media to build a better world
Author
Mainwaring, Simon
Published
[Old Saybrook, Conn.] : Tantor Media, [2011]
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
44.
Being design driven : why you care
Author
Brunner, Robert, 1958-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Brand rewired : connecting intellectual property, branding, and creativity strategy
Author
Chasser, Anne H.
Published
Hoboken, N.J. : Wiley, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Building a design-driven corporate culture
Author
Brunner, Robert, 1958-
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Compete by bursting the bubble : how MinuteClinic met the unmet health care needs of millions--cheaply and conveniently
Author
Champy, James, 1942-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Compete by meeting unmet needs : how Zipcar rethought the car rental business
Author
Champy, James, 1942-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love
Author
Till, Brian, 1960-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Do you matter? : (and how to make sure you do)
Author
Brunner, Robert, 1958-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online