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Chinese
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Sterling Memorial Library
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Advertising > China

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1.
Guang gao mo deng : jin xian dai Zhongguo shang ye guang gao hai bao yan jiu
Title
广告摩登
Author
Li, Ting
李婷.
Published
Shanghai : Shanghai jin xiu wen zhang chu ban she, 2011.
Location
SML, Stacks, LC Classification >> HF5813.C5 L526 2011 (LC)
Format
Books
2.
20 shi ji shang ban ye : pin pai zai Zhongguo : "Shen bao "guang gao shi liao (1908-1949) yan jiu = The first half of 20 century : brands in China
Title
20世纪上半叶
Author
Lin, Shengdong
林升栋
Published
Xiamen Shi : Xiamen da xue chu ban she, 2011.
Location
SML, Stacks, LC Classification >> HF5813.C5 L564X 2011 (LC)
Format
Books
3.
Dang dai Zhongguo guang gao shi, 1979-1991 = A history of contemporary Chinese advertising
Title
当代中国广告史, 1979-1991 = A history of contemporary Chinese advertising
Published
Beijing Shi : Beijing da xue chu ban she, 2010.
Location
SML, Stacks, LC Classification >> HF5813.C5 D36 2010 (LC)
Format
Books
4.
Minguo shi qi shang ye guang gao yan jiu
Title
民国时期商业广告研究
Author
Huang, Yutao
黄玉涛
Published
Xiamen Shi : Xiamen da xue chu ban she, 2009.
Online
Table of contents only
Location
SML, Stacks, LC Classification >> HF5813.C5 H836X 2009 (LC)
Format
Books
5.
Mo deng jie ti : Minguo shi nü guang gao hua = Modern times : Chinese women in advertising
Title
摩登戒體
Published
Aomen : Aomen yi shu bo wu guan, 2009.
Location
SML, Stacks, LC Classification >> NC1849.W65 M6X 2009 (LC) Oversize
Format
Books
6.
Xiang xiang de cheng shi : wen xue, dian ying he shi jue Shanghai, 1927-1937
Title
想象的城市
Author
Sun, Shaoyi, 1961-
孙绍谊, 1961-
Published
Shanghai Shi : Fu dan da xue chu ban she, 2009.
Location
SML, Stacks, LC Classification >> DS796.S25 S85 2009
Format
Books
7.
Zhongguo guang gao li shi wen hua
Title
中國廣告歷史文化
Published
Tianjin Shi : Tianjin she hui ke xue yuan chu ban she, 2007-
Location
SML, Stacks, LC Classification >> HF5813.C5 Z474 2007 (LC)
Format
Books
8.
Yu gu ren yi qi du guang gao
Title
与古人一起读广告
Author
You, Guoqing
由国庆
Published
Beijing Shi : Xin xing chu ban she, 2006.
Location
SML, Stacks, LC Classification >> HF5813.C5 Y68 2006 (LC)
Format
Books
9.
Zhongguo dang dai shang ye guang gao shi
Title
中国当代商业广告史
Author
Huang, Yanqiu
黄艳秋
Published
Kaifeng : Henan da xue chu ban she, 2006.
Location
SML, Stacks, LC Classification >> HF5813.C5 H837 2006 (LC)
Format
Books
10.
Guang gao yu chuang zuo tou shi
Title
广告语创作透视
Author
Shao, Jingmin
邵敬敏
Published
Beijing : Beijing yu yan xue yuan chu ban she, 1996.
Location
SML, Stacks, LC Classification >> HF5813 C52 S5 1996 (LC)
Format
Books
11.
Zhongguo guang gao nian jian
Title
中国广告年鉴
Published
Beijing : Xin hua chu ban she,
Location
SML, Stacks, LC Classification >> HF5801 C54 (LC)
Format
Journals & Newspapers