Clear Search

Books+ Search Results

Subject: "Advertising United States"
Location: Is
Is Is Not
Marx Library

Advanced Search

Basic Search
Help
Add a row
Reset

Limit results by

1.
When advertising tried harder : the sixties, the golden age of American advertising
Author
Dobrow, Larry
Published
New York City, N.Y. : Friendly Press, c1984.
Location
Library Shelving Facility (LSF) >> HF5813 U6 D55 1984 (LC)+ Oversize
Format
Books
2.
Confessions of an advertising man
Author
Ogilvy, David, 1911-
Published
New York : Atheneum, 1982, c1963.
Location
Library Shelving Facility (LSF) >> HF5813 U6 O34 1982 (LC)
Format
Books
3.
Madison Avenue, U.S.A.
Author
Mayer, Martin, 1928-
Published
New York : Pocket Books, c1959.
Location
Library Shelving Facility (LSF) >> HF5813 M6 M39 1959 (LC)
MARX Library >> HF5813 U6 M39 1963
Format
Books
4.
Madison Avenue, USA
Author
Mayer, Martin, 1928-
Published
New York, Harper [1958]
Location
Library Shelving Facility (LSF) >> HF5813 U6 M39 (LC)
Request for delivery to any Yale Library >> HF5813 U6 M39 (LC)
Format
Books
5.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Location
Library Shelving Facility (LSF) >> HF5813.U6 A635X 1999 (LC)
Format
Books
6.
Advertising, the uneasy persuasion : its dubious impact on American society
Author
Schudson, Michael
Published
New York : Basic Books, c1984.
Location
Library Shelving Facility (LSF) >> HF5813 U6 S38 1984 (LC)
Format
Books
7.
Who's who in advertising
Published
Monroe, N.Y. : Redfield Pub. Co., 1980.
Location
Library Shelving Facility (LSF) >> HF5810 A2 W46 (LC)
Format
Books
8.
Advertising effectiveness in a crowded television environment
Author
Ray, Michael L.
Published
Cambridge, Mass. : Marketing Science Institute, 1978.
Location
Library Shelving Facility (LSF) >> HF6146 T42 R38 (LC)+ Oversize
Format
Books
9.
Advertising and the public interest : a round table held on June 10, 1976, and sponsored by the American Enterprise Institute for Public Policy Research, Washington, D.C.
Published
Washington : American Enterprise Institute for Public Policy Research, c1976.
Location
Library Shelving Facility (LSF) >> HF5813 U6 A62 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 A62 (LC)
Format
Books
10.
Advertising, management, and society : a business point of view
Author
Nicosia, Francesco M.
Published
New York : McGraw-Hill, [1974]
Location
Library Shelving Facility (LSF) >> HF5813 U6 N52 (LC)
Format
Books
11.
I can sell you anything; how I made your favorite TV commercials with minimum truth & maximum consequences
Author
Stevens, Paul
Published
New York, P. H. Wyden [1972]
Location
Library Shelving Facility (LSF) >> HF6146 T42 S844 1972 (LC)
Format
Books
12.
Advertising and competition
Author
Backman, Jules, 1910-1982
Published
New York, New York University Press, 1967.
Location
Library Shelving Facility (LSF) >> HF5813 U6 B33 (LC)
Format
Books
13.
Standard directory of advertising agencies
Published
Skokie, Ill. : National Register Pub. Co., 1964-
Location
Library Shelving Facility (LSF) >> HF5805 S73 (LC)+ Oversize
Unavailable--Try BorrowDirect or Interlibrary Loan >> HF5805 S73 (LC)+ Oversize
MARX Library, Reference >> HF5805 S73 (LC)+ Oversize
Format
Journals & Newspapers
14.
A multiple exposure study of the effects of comparative and noncomparative telvision commercials on cognitive response, recall, and message acceptance
Author
Belch, George E. (George Eugene)
Published
Cambridge, Mass. : Marketing Science Institute, c1982.
Location
Library Shelving Facility (LSF) >> HF6146 T42 B45 (LC)+ Oversize
Format
Books
15.
Testimonial advertising in the American marketplace : emulation, identity, community
Published
New York : Palgrave Macmillan, 2009.
Online
Table of contents only
Location
MARX Library >> HF5823 .T37X 2009 (LC)
Format
Books
16.
TV & cable source
Published
Wilmette, IL : Standard Rate & Data Service, 1994-
Location
Library Shelving Facility (LSF) >> HF5905 S745 (LC)+ Oversize
Format
Journals & Newspapers
17.
Radio advertising source
Published
Wilmette, IL : Standard Rate & Data Service, 1993-
Location
Library Shelving Facility (LSF) >> HF5905 S74 (LC)
Format
Journals & Newspapers
18.
Television sponsors directory : a product cross-reference
Published
Everglades, Fla. : Everglades Pub. Co.,
Location
MARX Library >> HF6146 T42 B64 (LC)+ Oversize
Format
Journals & Newspapers
19.
A Study of public attitudes toward advertising
Published
Princeton, N.J. : Gallup Organization, [1959?]
Location
Library Shelving Facility (LSF) >> Data Doc HF5813.U6 S77 1959 (LC)
Format
Books
20.
How to market to consumers : 10 ways to win
Author
Quelch, John A.
Published
New York : Wiley, c1989.
Location
Library Shelving Facility (LSF) >> HF5415.1 Q45 1989 (LC)
Format
Books
21.
Adweek
Published
[New York, N.Y. : A/S/M Communications,
Location
MARX Library, Current Journals >> Shelved by title
Format
Journals & Newspapers
22.
Standard directory of advertisers, Standard directory of advertising agencies supplement
Published
New Providence, NJ : National Register Pub., 1993-
Location
MARX Library, Reference >> HF5804 S724 (LC)+ Oversize
Format
Journals & Newspapers
23.
Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies
Author
Farris, Paul
Published
Cambridge, Mass. : Marketing Science Institute, 1980.
Location
Library Shelving Facility (LSF) >> HF5415.1 F37 (LC)+ Oversize
Format
Books
24.
Advertising and government regulation : a report
Author
American Academy of Advertising. Advertising and Government Panel
Published
Cambridge, Mass. : Marketing Science Institute, 1979.
Location
Library Shelving Facility (LSF) >> HF5833 A43 (LC)+ Oversize
Format
Books
25.
The great American blow-up : puffery in advertising and selling
Author
Preston, Ivan L., 1931-
Published
Madison, Wis. : University of Wisconsin Press, c1996.
Location
Library Shelving Facility (LSF) >> HF5813 U6 P68X 1996 (LC)
Format
Books