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1.
Markenbildung für Kulturorchester : ein Handlungskonzept
Author
Erkelenz, Elisa
Published
Frankfurt am Main : Peter Lang, 2012.
Location
MUSIC LIBRARY, SML >> ML1200 E68 M3
Format
Books
2.
Rock brands : selling sound in a media saturated culture
Published
Lanham [Md.] : Lexington Books, c2011.
Location
MUSIC LIBRARY, SML >> ML3534 R682 C5
Format
Books
3.
Web marketing for the music business
Author
Hutchison, Thomas W. (Thomas William)
Published
Amsterdam ; Boston : Focal Press/Elsevier, c2008.
Location
MUSIC LIBRARY, SML >> ML3790 H978 W3
Format
Books
4.
Popular music as promotion : music and branding in the digital age
Author
Meier, Leslie M.
Published
Cambridge, UK ; Malden, MA : Polity Press, 2017.
Location
MUSIC LIBRARY, SML >> ML3790 M511 P83
Format
Books
5.
Music in the marketplace : a social economics approach
Author
Cameron, Samuel
Published
Abingdon, Oxon ; New York : Routledge, 2015.
Location
MUSIC LIBRARY, SML >> ML3790 C182 M9
Format
Books
6.
Marketing your music program : from traditional branding to digital promotion
Author
Smith, Sean Dennison
Published
Delray Beach, Florida : Meredith Music Publications, 2018.
Location
MUSIC LIBRARY, SML >> MT1 S659 M3
Format
Books
7.
Music marketing : press, promotion, distribution, and retail
Author
King, Mike, musician
Published
Boston, Mass. : Berklee Press, c2009.
Location
MUSIC LIBRARY, SML >> ML3790 K53 M9
Format
Books
8.
Erfolgsfaktor Musikmarketing im Social Web
Author
Schildhauer, Thomas
Published
Stuttgart : Verlag W. Kohlhammer, c2012.
Location
MUSIC LIBRARY, SML >> ML3790 S334 E6
Format
Books
9.
Les opéras européens aujourd'hui, comment promouvoir un spectacle
Author
Bărbulescu, Cristina
Published
Paris : Harmattan, 2011.
Online
Inhaltsverzeichnis
Location
MUSIC LIBRARY, SML >> ML1720.6 B241 O6
Format
Books
10.
Record label marketing : how music companies brand and market artists in the digital era
Author
Macy, Amy
Published
New York ; London : Focal Press, 2016.
Location
MUSIC LIBRARY, SML >> ML3790 H978 R3 2016
Format
Books
11.
Record label marketing
Author
Hutchison, Thomas W. (Thomas William)
Published
Burlington, MA : Focal Press, c2010.
Location
MUSIC LIBRARY, SML >> ML3790 H978 R3 2010
Format
Books
12.
Record label marketing
Author
Hutchison, Thomas W. (Thomas William)
Published
Burlington, MA : Focal Press, c2006.
Online
Publisher description
Location
Library Shelving Facility (LSF) >> ML3790 H978 R3
Format
Books
13.
Brands that rock
Author
Blackwell, Roger D.
Published
Hoboken, N.J. : John Wiley & Sons, c2004.
Online
Table of contents
Publisher description
Location
Library Shelving Facility (LSF) >> ML3790 B632 B8
Format
Books
14.
Management und Marketing von Konzerthäusern : die Bedeutung des innovativen Faktors
Author
Theede, Michael
Published
Frankfurt a.M. ; New York : P. Lang, c2007.
Location
MUSIC LIBRARY, SML >> ML275 T375 M2
Format
Books
15.
Die Zukunft der Musikindustrie : alternatives Medienmanagement für das mp3-Zeitalter
Author
Friedrichsen, Mike
Published
München : Verlag Reinhard Fischer, c2004.
Location
Library Shelving Facility (LSF) >> ML3790 F911 Z9
Format
Books
16.
Konzertdramaturgie und Marketing : zur Analyse der Programmgestaltung von Symphonieorchestern
Author
Becker, Jonas
Published
Stuttgart : Franz Steiner Verlag, [2015]
©2015
Location
MUSIC LIBRARY, SML >> ML1229 B393 K8
Format
Books
17.
Music 3.0 : a survival guide for making music in the Internet age
Author
Owsinski, Bobby
Published
Milwaukee, WI : Hal Leonard Books, 2011.
Location
MUSIC LIBRARY, SML >> ML3790 O975 M9 2011+ Oversize
Format
Books
18.
Music 3.0 : a survival guide for making music in the internet age
Author
Owsinski, Bobby
Published
New York : Hal Leonard Books, 2009.
Location
MUSIC LIBRARY, SML >> ML3790 O975 M9+ Oversize
Format
Books
19.
Orchesterkrise und Orchestermarketing : Untersuchungen zur "turnaround"-spezifischen Relevanz US-amerikanischer Marketingstrategien im deutschen Orchesterbetrieb
Author
Schmidt-Ott, Thomas, 1965-
Published
Frankfurt am Main ; New York : Lang, c1998.
Location
Library Shelving Facility (LSF) >> ML3795 S353 O6
Format
Books
20.
Evaluation and credentialing in digital music communities : benefits and challenges for learning and assessment
Author
Suhr, H. Cecilia (Hiesun Cecilia), 1979-
Published
Cambridge, Massachusetts : The MIT Press, [2014]
Location
MUSIC LIBRARY, SML >> ML74.7 S947 E9
Format
Books
21.
Jazz sells : music, marketing, and meaning
Author
Laver, Mark
Published
New York, NY ; Abingdon, Oxon : Routledge, 2015.
©2015
Location
MUSIC LIBRARY, SML >> ML3506 L399 J4
Format
Books
22.
The sonic boom : how sound transforms the way we think, feel, and buy
Author
Beckerman, Joel
Published
Boston : Houghton Mifflin Harcourt, 2014.
Location
MUSIC LIBRARY, SML >> ML3830 B396 S6
Format
Books
23.
Western Promises : Pop-Musik und Markennamen
Author
Bassler, Moritz
Published
Bielefeld : Transcript, [2019]
Location
MUSIC LIBRARY, SML >> ML3918 P6 B32
Format
Books
24.
Dreams of the casbah : for solo natural horn
Author
Snedeker, Jeffrey Leighton
Published
Macomb, Illinois : Faust Music, [2017]
©2017
Location
MUSIC LIBRARY, SML >> M82 S671 D7+ Oversize
Format
Music Scores
25.
Konzertprogramme : das Kernprodukt als Chance und Herausforderung für Konzerthäuser
Author
Kalbhenn, Dorothee, 1983-
Published
Frankfurt am Main ; New York : Peter Lang, c2011.
Online
Table of contents
Location
MUSIC LIBRARY, SML >> ML275 K14 K8
Format
Books / Dissertations & Theses