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Subject: "Advertising United States"
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1.
The new advertising; the great campaigns from Avis to Volkswagen
Author
Glatzer, Robert
Published
New York, Citadel Press [1970]
Location
SML, Stacks, LC Classification >> HF5813 U6 G53 (LC)+ Oversize
Format
Books
2.
Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade
Author
Warlaumont, Hazel G., 1938-
Published
Westport, Conn. : Praeger, 2001.
Location
SML, Stacks, LC Classification >> HF5813 U6 W37X 2001 (LC)
Format
Books
3.
Personalities and products : a historical perspective on advertising in America
Author
Applegate, Edd
Published
Westport, Conn. : Greenwood Press, 1998.
Location
SML, Stacks, LC Classification >> HF5813 U6 A67X 1998 (LC)
Format
Books
4.
Advertising the American dream : making way for modernity, 1920-1940
Author
Marchand, Roland
Published
Berkeley : University of California Press, c1985.
Location
SML, Stacks, LC Classification >> HF5813 U6 M26 1985 (LC)
BASS, Lower Level >> HF5813 U6 M26 1985 (LC)
SML, Stacks, LC Classification >> HF5813 U6 M26 1985 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 M26 1985 (LC)
SML, Stacks, LC Classification >> HF5813 U6 M26 1985 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 M26 1985 (LC)
Request for delivery to any Yale Library >> HF5813 U6 M26 1985 (LC)
Format
Books
5.
Advertising slogans of America
Author
Sharp, Harold S.
Published
Metuchen, N.J. : Scarecrow Press, 1984.
Location
SML, Stacks, LC Classification >> HF6135 S53 1984 (LC)
Format
Books
6.
Hype
Author
Aronson, Steven M. L.
Published
New York : Morrow, 1983.
Location
SML, Stacks, LC Classification >> HF5813 U6 A76 1983 (LC)
Format
Books
7.
VA Report On Cases in Which an Institution, Approved for Veterans Benefits, Utilizes Practices Which Are Erroneous, Deceptive, or Misleading, FY78
Author
United States. Veterans Administration
Published
Washington : U.S. G.P.O., 1978.
Online
Full text may be available; search ProQuest Congressional
Location
SML, Microform (Non-Circulating) >> CIS Microfiche Library Limited Edition
Format
Books / Microforms
8.
The blue streak: some observations, mostly about advertising
Author
Cone, Fairfax M., 1903-
Published
[Chicago] : Crain Communications, [1973]
Location
SML, Stacks, LC Classification >> HF5813 U6 C724 (LC)
Format
Books
9.
The Ad men and women : a biographical dictionary of advertising
Published
Westport, Conn. : Greenwood Press, 1994.
Location
SML, Stacks, LC Classification >> HF5810 A2 A3X 1994 (LC)
Format
Books
10.
Television's classic commercials; the golden years, 1948-1958
Author
Diamant, Lincoln
Published
New York, Hastings House [1971]
Location
SML, Stacks, LC Classification >> HF6146 T42 D53 (LC)
Format
Books
11.
Nature and disposition of all cases in which an institution, approved for veterans' benefits, utilizes advertising, sales or enrollment practices which are erroneous, deceptive, or misleading
Author
United States. Veterans Administration
Published
Washington : U.S. Govt. Print. Off., 1979.
Online
Full text may be available; search ProQuest Congressional
Location
SML, Microform (Non-Circulating) >> CIS Microfiche Library Limited Edition
Format
Books / Microforms
12.
Audience economics : media institutions and the audience marketplace
Author
Napoli, Philip M.
Published
New York ; Chichester [England] : Columbia University Press, c2003.
Location
SML, Stacks, LC Classification >> HF6146.T42 N364X 2003 (LC)
Format
Books
13.
Bill Bernbach's book : a history of the advertising that changed the history of advertising
Author
Levenson, Bob
Published
New York : Villard Books, 1987.
Location
SML, Stacks, LC Classification >> HF5813 U6 L48 1987 (LC)+ Oversize
Format
Books
14.
Media sexploitation
Author
Key, Wilson Bryan, 1925-
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1976.
Location
SML, Stacks, LC Classification >> HF5822 K37 (LC)
Library Shelving Facility (LSF) >> HF5822 K37 (LC)
Format
Books
15.
Advertising for television sets a public interest evaluation
Author
Georgetown University. Institute for Public Interest Representation
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Full text may be available; search ProQuest Congressional
Location
SML, Microform (Non-Circulating) >> CIS Microfiche Library Limited Edition
Format
Books / Microforms
16.
Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-twentieth-century transition
Author
Sherman, Zoe
Published
Abingdon, Oxon ; New York, NY : Routledge, 2020.
©2020
Location
SML, Stacks, LC Classification >> HF5813.U6 S535 2020 (LC)
Format
Books
17.
Children's television commercials; a content analysis
Published
New York, Praeger [1973]
Location
SML, Stacks, LC Classification >> HF6146 T42 C45 (LC)
Format
Books
18.
Emperors of adland : inside the advertising revolution
Author
Millman, Nancy
Published
New York, NY : Warner Books, c1988.
Location
SML, Stacks, LC Classification >> HF6182 U5 M56 1988 (LC)
Format
Books
19.
Edsels, Luckies & Frigidaires : advertising the American way
Author
Atwan, Robert
Published
New York : Delacorte Press, c1979.
Location
SML, Stacks, LC Classification >> HF5813 U6 A87 (LC)+ Oversize
Format
Books
20.
Promise them anything; the inside story of the Madison Avenue power struggle
Author
Buxton, Edward
Published
New York : Stein and Day, [1972]
Location
SML, Stacks, LC Classification >> HF5813 U6 B99 (LC)
Format
Books
21.
Staff report to the Federal Trade Commission on the ad substantiation program, together with supplementary analysis of the submissions and advertisers comments
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Full text may be available; search ProQuest Congressional
Location
SML, Microform (Non-Circulating) >> CIS Microfiche Library Limited Edition
Format
Books / Microforms
22.
Confessions of an advertising man
Author
Ogilvy, David, 1911-
Published
New York, Atheneum, 1963.
Location
BASS, Lower Level >> HF5810 O33 (LC)
SML, Stacks, LC Classification >> HF5810 O33 (LC)
Request for delivery to any Yale Library >> HF5810 O33 (LC)
Format
Books
23.
National advertising investments
Published
New York, N.Y. : Magazine Advertising Bureau, -c1974.
Location
SML, Stacks, LC Classification >> HF5802 N37 (LC)+ Oversize
Format
Journals & Newspapers
24.
Housework and housewives in modern American advertising : married to the mop
Author
Neuhaus, Jessamyn
Published
New York : Palgrave Macmillan, 2011.
Location
SML, Stacks, LC Classification >> HF5827.85 .N48X 2011 (LC)
Format
Books
25.
When being no. 1 is not enough the impact of advertising practices on minority-owned & minority-formatted broadcast stations
Author
Ofori, Kofi Asiedu
Published
Washington, D.C. : Office of Communications Business Opportunities, Federal Communications Commission, [1999]
Location
SML, Microform (Non-Circulating) >> CC 1.2:M 66
Format
Books / Microforms