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Consumer behavior

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1.
Journal of product & brand management : featuring pricing strategy & practice
Published
Bradford, England : Emerald Group Publishing Limited, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Marktforschung : grundlagen und praktische anwendungen
Author
Koch, Jörg
Published
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer behaviour and marketing research (text and cases)
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Journal of product & brand management, featuring pricing strategy & practice Vol. 14, No. 6, Behavioral pricing
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers
Author
Chipchase, Jan
Published
New York, NY : HarperBusiness, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Product innovation toolbox a field guide to consumer understanding and research
Published
Hoboken, NJ : Wiley-Blackwell, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
RKMA market research handbooks
Published
Miramar, FL : Richard K. Miller & Associates
Loganville, GA : Richard K. Miller & Associates
Online
Online database, archive
Location
Yale Internet Resource >> None
Format
Databases / Journals & Newspapers / Online
9.
Well-designed : how to use empathy to create products people love
Author
Kolko, Jon
Published
Boston, Mass. : Harvard Business Review Press, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Tilt : shifting your strategy from products to customers
Author
Dawar, N. (Niraj)
Published
Boston, Massachusetts : Harvard Business Review Press, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
The age curve : how to profit from the coming demographic storm
Author
Gronbach, Kenneth W.
Published
New York : American Management Association, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Taste, consumption, and markets : an interdisciplinary volume
Published
New York, NY : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
16.
Marketing. What is behavioral targeting
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
17.
Customer analytics for dummies
Author
Sauro, Jeff
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Marketing the basics
Author
Moore, Karl, 1955-
Published
London ; New York : Routledge, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Marketing. What is ethnography
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
21.
Negative options a report
Published
[Washington, D.C.] : Federal Trade Commission, [2009]
Online
http://purl.fdlp.gov/GPO/gpo2585
Location
Yale Internet Resource >> None
Format
Books / Online
22.
International consumer markets / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller & Associates
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
23.
The age curve how to profit from the coming demographic storm
Author
Gronbach, Kenneth W.
Published
New York : American Management Association, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The age curve how to profit from the coming demographic storm
Author
Gronbach, Kenneth W.
Published
New York : American Management Association, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Consumer behavior / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
27.
Handbook of research on retailing
Published
Northampton, MA : Edward Elgar Pub., Inc., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Consumer behavior
Published
Loganville, GA : Richard K. Miller Assoc.
Miramar, FL : Richard K. Miller & Associates
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
29.
Hotels & resorts
Published
Loganville, GA : Richard K. Miller
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
30.
U.S. cities & communities
Published
Miramar, Florida : Richard K. Miller & Associates, 2021-
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
31.
Leisure market research handbook
Published
Loganville, GA : Richard K. Miller
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
32.
File reports, 1937-1972
Published
[1937-1951]
Online
Online resource
Location
Yale Internet Resource >> None
Format
Online