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1.
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards
Author
Pauwels, Koen
Published
AMACOM, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Data-driven marketing content : a practical guide
Author
Wilson, Lee
Published
Bingley, UK : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Marketing analytics resource allocation. Why marketing analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
4.
Marketing analytics resource allocation. Calculating return on investment
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
5.
Marketing analytics resource allocation. Using resource allocation to build success
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
6.
Marketing analytics : data-driven techniques with Microsoft Excel
Author
Winston, Wayne L.
Published
Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Marketing analytics resource allocation. The zen of media attribution
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
8.
Marketing analytics resource allocation. The power of analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
9.
Learning Google Analytics
Author
Edmondson, Mark
Published
Sebastopol : O'Reilly Media, Inc., 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Learning Einstein Analytics : unlock critical insights with Salesforce Einstein Analytics
Author
Chitalkar, Santosh
Published
Birmingham, England : Packt Publishing, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Marketing analytics resource allocation. Marketing resource allocation takeaways
Published
Charlottesville, VA : University of Virginia Darden, 2018.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
12.
Marketing analytics resource allocation. Understanding the resource allocation process
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
13.
Marketing. Methods for collecting data
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
14.
Marketing analytics beyond advertising : how right-brained marketers can master the numbers
Published
[Place of publication not identified] : Pearson, [2021].
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
15.
What is marketing analytics
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
16.
Data science for marketing analytics
Author
Blanchard, Tommy
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Marketing analytics resource allocation. The resource allocation process
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
18.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Digital Analytics mit Google Analytics und Co
Author
Hassler, Marco
Published
[Germany] : mitp Verlag, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Marketing. What is the marketing research process
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
22.
Marketing plan situational analysis
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
23.
Customer analytics for dummies
Author
Sauro, Jeff
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Marketing research with SAS enterprise guide
Author
Coussement, Kristof
Published
Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Emerging Technologies in Business Innovation Strategies for Competitive Advantage
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Marketing. What is a perceptual map
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
27.
Marketing. What distorts the results of marketing research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
28.
Marketing. Using data for market segmentation
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
29.
Marketing. Determining the right marketing strategy
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
30.
Marketing. What kinds of data can we use
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
31.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : American Management Association, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Marketing. What is a marketing dashboard
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
33.
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R
Author
Hwang, Yoon Hyup
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Marketing. What is a marketing information system
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
36.
Getting started with Salesforce Einstein analytics : a beginner's guide to building interactive dashboards
Author
Yu, Johan
Published
New York : Apress, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : AMACOM, American Management Association, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Marketing. What are decision support systems
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
39.
Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation
Author
Gurin, Joel, 1953-
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Chemical marketing : the challenges of the seventies
Published
Washington, DC : American Chemical Society, 1971.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Literature resources for chemical process industries : a collection of papers comprising five symposia and thirteen general papers presented before the Division of Chemical Literature at several recent national meetings of the American Chemical Society
Published
Washington, DC : American Chemical Society, 1954.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online