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1.
Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Author
Schaffmeister, Niklas
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Services in Family Forestry
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice
Author
Pegan, Giovanna
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Business Model Pioneers How Innovators Successfully Implement New Business Models
Author
Voigt, Kai-Ingo
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Competitive Advantage of Customer Centricity
Author
Parniangtong, Sathit
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Brand Growth Barriers Identify, Understand, and Overcome Them
Author
Kruger, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Handbook of Market Research
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
Author
Cohan, Peter S., 1957-
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Ethics and Neuromarketing Implications for Market Research and Business Practice
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs
Author
Gavinelli, Laura
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Online Video Revolution How to Reinvent and Market Your Business Using Video
Author
Cecil, John
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Design Thinking for Strategy Innovating Towards Competitive Advantage
Author
Diderich, Claude
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Sustainable Entrepreneurship The Role of Collaboration in the Global Economy
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level
Author
Shaw, Colin
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Return of the Hustle The Art of Marketing with Music
Author
Sheinkop, Eric
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Goliath Strikes Back How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
Author
Cohan, Peter S.
Published
Berkeley, CA : Apress : Imprint: Apress, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth
Author
Gicquel, Remi
Published
Berkeley, CA : Apress : Imprint: Apress, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The Data-Driven Project Manager A Statistical Battle Against Project Obstacles
Author
Vanhoucke, Mario
Published
Berkeley, CA : Apress : Imprint: Apress, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Trend Management How to Effectively Use Trend-Knowledge in Your Company
Author
Blechschmidt, Jörg
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Competitiveness Creation and Maintenance in the Postal Services Industry A Lithuanian Case Study
Author
Pilinkienė, Vaida
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The Handbook of Global Outsourcing and Offshoring The Definitive Guide to Strategy and Operations
Author
Oshri, Ilan
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers
Author
Ingwer, Mark
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online