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51.
Journal of product & brand management : featuring pricing strategy & practice
Published
Bradford, England : Emerald Group Publishing Limited, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
52.
Marktforschung : grundlagen und praktische anwendungen
Author
Koch, Jörg
Published
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
Marketing insights
Published
Chicago, IL : American Marketing Association, 2013-[2016]
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
54.
Review of marketing research Volume 7
Published
Bingley, UK : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
Consumer behaviour and marketing research (text and cases)
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Sona journal of marketing research
Published
Salem, Tamilnadu, India : Sona School of Management
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
57.
Data mining and market intelligence for optimal marketing returns
Author
Chiu, Susan
Published
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Managing market relationships methodological and empirical insights
Author
Lindgreen, Adam
Published
Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
Asian journal of marketing
Published
New York : Academic Journals Inc.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
60.
Brand, organizational identity and reputation in SMEs an overview
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
Developments in human observation methodologies
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
European business review. Volume 19, Number 6, Assessing and building upon Wroe Alderson's intellectual legacy
Published
Bradford : Emerald Insight, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
Thinking allowed
Published
Bradford : Emerald Group Press, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
64.
International marketing review Vol. 22, No. 3, Services research in a cross-cultural/cross-national context
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
65.
Journal of fashion marketing and management: an international journal Vol. 9, No. 4, Demographic change and the fashion market
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
Journal of product & brand management, featuring pricing strategy & practice Vol. 14, No. 6, Behavioral pricing
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
Qualitative market research an international journal Vol. 8, No. 2, New paths to thick descriptions: innovativeness in data collection and interpretation
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
What's going on in market research?
Published
London, England : TV Choice, 2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
69.
Action research in marketing
Published
[Bradford, England] : Emerald Group Pub., 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
70.
Qualitative marketing research
Published
London ; Thousand Oaks, Calif. : SAGE, 2001.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online
71.
Qualitative research in intelligence and marketing the new strategic convergence
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
72.
Quantitative models in marketing research
Author
Franses, Philip Hans, 1963-
Published
Cambridge, UK ; New York : Cambridge University Press, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
73.
Marketing research a quarterly business management publication of the American Marketing Association
Published
Chicago, IL : American Marketing Association, ©1989-2012.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
74.
Journal of marketing research
Published
Chicago : American Marketing Association, 1964-
Thousand Oaks, CA : Sage
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
75.
ESP-business opportunities in Africa & the Middle East
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
76.
ESP-business opportunities in Asia & the Pacific
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
77.
ESP-business opportunities in Latin America & the Caribbean
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
78.
MarketResearch.com academic
Published
Rockville, Md. : MarketResearch.com.
Online
Online database
Location
Yale Internet Resource >> None
Format
Databases / Online
79.
Digital Relevance Developing Marketing Content and Strategies that Drive Results
Author
Albee, Ardath
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
80.
ESP-business opportunities in Eastern Europe & the CIS
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
81.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
82.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
83.
A research agenda for place branding
Published
Northampton : Edward Elgar Publishing, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
84.
Questions that sell : the powerful process for discovering what your customer really wants
Author
Cherry, Paul
Published
New York, NY : AMACOM, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
86.
Segmentation in Social Marketing Process, Methods and Application
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Spanish journal of marketing-ESIC
Published
Barcelona : Elsevier España
[Bingley] : Emerald Group Publishing on behalf of the Asociación Española de Marketing Académico y Profesional (AEMARK) and ESIC Business & Marketing School
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
88.
Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Author
Schaffmeister, Niklas
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
89.
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Author
Hunt, Shelby D.
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
90.
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards
Author
Pauwels, Koen
Published
AMACOM, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
91.
Leveraging surveys : brand perceptions, customer loyalty, product design, and more
Author
Christen, François G.
Published
[Place of publication not identified] : O'Reilly Media, [2014]
©2014
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
92.
Metoda Lean Analytics : Zbuduj sukces startupu w oparciu o analize̜ danych
Author
Croll, Alistair
Published
Gliwice : Helion, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
Stories that deliver business insights
Author
Cayla, Julien
Published
Cambridge, MA : MIT, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
94.
Caderno Profissional de Marketing Unimep
Published
São Paulo, Brasil : Universidade Metodista de Piracicaba, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
95.
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author
Solberg Søilen, Klaus
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
Journal of marketing analytics
Published
Basingstoke, England : Palgrave Macmillan, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
97.
Leading edge marketing research 21st-century tools and practices
Published
Thousand Oaks, Calif. : SAGE Publications, c2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
Marketing metrics : the definitive guide to measuring marketing performance
Published
Upper Saddle River, N.J. : FT Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
Consumption, culture and consumer life-choices in Australia
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
100.
Issues and advances in international marketing research
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online