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101.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author
Farris, Paul
Published
[Place of publication not identified] : Pearson, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
102.
Questions that sell : the powerful process for discovering what your customer really wants
Author
Cherry, Paul
Published
New York : AMACOM, ©2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
103.
Exotic visions in marketing theory and practice
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
104.
Qualitative marketing research an international journal. Vol. 5, No. 4, Business intelligence and e-marketing workshop, IBM Warwick 2001
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
105.
Journal of marketing theory and practice
Published
Statesboro, GA : Association of Marketing Theory and Practice, 1992-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
106.
Research in international marketing
Published
London : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
107.
Marketing intelligence & planning
Published
Bradford, England : MCB University Press
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
108.
Precision marketing
Published
[London] : Centaur Communications
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
109.
The Routledge companion to marketing research
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
110.
Sharing Economics Theory Essence and Development Law
Author
Zhang, Yuming
Published
Singapore : Springer Singapore : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
111.
Advances in Cross-Section Data Methods in Applied Economic Research 2019 International Conference on Applied Economics (ICOAE 2019)
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
112.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
113.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
114.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
115.
Consumer Behavior over the Life Course Research Frontiers and New Directions
Author
Moschis, George P.
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
116.
Services in Family Forestry
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
117.
Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports
Author
Veenendaal, Ann-Kathrin
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
118.
The new business road test : what entrepreneurs and investors should do before launching a lean start-up
Author
Mullins, John W. (John Walker)
Published
Harlow, England : Pearson, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
119.
Advances in Luxury Brand Management
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
120.
Introductory Statistics for Business and Economics Theory, Exercises and Solutions
Author
Ubøe, Jan
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
121.
Mind genomics : a guide to data-driven marketing strategy
Author
Milutinovic, Veljko
Published
Switzerland : Springer, [2016]
2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
122.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers
Author
Chipchase, Jan
Published
New York, NY : HarperBusiness, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
123.
Market & social research
Published
Glebe, N.S.W. : Australian Market &Social Research Society, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
124.
What can Whole Foods learn from Lego?
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
125.
Advertising and anthropology ethnographic practice and cultural perspectives
Author
Malefyt, Timothy de Waal
Published
London : Berg Publishers, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
126.
As Apple hits high, is the smartphone boom over?
Published
New York : Bloomberg, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
127.
Product innovation toolbox a field guide to consumer understanding and research
Published
Hoboken, NJ : Wiley-Blackwell, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
128.
Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles
Author
Mesly, Olivier
Published
Quebec : Presses de l'Universite du Quebec, 2011. (Baltimore, Md. : Project MUSE, 2013)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
129.
The handbook of online and social media research tools and techniques for market researchers
Author
Poynter, Ray
Published
New York : Wiley, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
130.
Marketing, Research and Segmentation
Published
[Place of publication not identified] : Video Education Australasia, [2009]
New York, N.Y. : Distributed by Infobase, 2017.
©2009
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
131.
RKMA market research handbooks
Published
Miramar, FL : Richard K. Miller & Associates
Loganville, GA : Richard K. Miller & Associates
Online
Online database, archive
Location
Yale Internet Resource >> None
Format
Databases / Journals & Newspapers / Online
132.
Australasian journal of market & social research
Published
Glebe, N.S.W. : Australian Market & Social Research Society, 2005-2008.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
133.
Brands laid bare using market research for evidence-based brand management
Author
Ford, Kevin
Published
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
134.
Sales forecasting management a demand management approach
Author
Mentzer, John T.
Published
Thousand Oaks, Calif. : Sage Publications, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
135.
Issues of representation and qualitative marketing research
Published
Bradford, England : Emerald Group Publishing, c2003.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
136.
International journal of market research the journal of the Market Research Society
Published
Henley-on-Thames, Oxon, UK : NTC Publications Ltd, ©2000-
[London] : Sage
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
137.
Kids marketing report
Published
[London] : Centaur Publishing Ltd.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
138.
The handbook of market intelligence : understand, compete and grow in global markets
Author
Hedin, Hans
Published
West Sussex, England : John Wiley & Sons, 2011.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
139.
Irish marketing review
Published
Dublin, County Dublin : Irish Marketing Review Society
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
140.
Bioethanol fuel production concept study topline report
Published
Golden, Colo. : National Renewable Energy Laboratory, [2001]
Online
http://purl.access.gpo.gov/GPO/LPS89286
Location
Yale Internet Resource >> None
Format
Books / Online
141.
Khanjan Mehta interview : Mashavu Project. How market research in Tanzania was performed
Published
Ithaca, NY : Prendismo, 2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
142.
International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice
Author
Pegan, Giovanna
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
143.
Culture and labour
Published
[Bradford, England] : Emerald, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
144.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
145.
Primary market research methods
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
146.
Artificial Intelligence for Fashion Industry in the Big Data Era
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
147.
Chinese Consumers and the Fashion Market
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
148.
Consumer and sensory evaluation techniques : how to sense successful products
Author
Saint-Denis, Cecilia Y., 1972-
Published
Hoboken, NJ : John Wiley & Sons, Inc., 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
149.
Business Model Pioneers How Innovators Successfully Implement New Business Models
Author
Voigt, Kai-Ingo
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
150.
Competitive Advantage of Customer Centricity
Author
Parniangtong, Sathit
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online