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Subject: "Advertising United States"
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1.
The shift to digital advertising : industry trends and policy issues for Congress
Author
Platzer, Michaela D.
Published
[Washington, D.C.] : Congressional Research Service, [2018?]-
Online
https://purl.fdlp.gov/GPO/gpo124406
Location
Yale Internet Resource >> None
Format
Online
2.
"Green" advertising claims
Published
[Washington, D.C. : U.S. Environmental Protection Agency, 1992]
Online
http://purl.access.gpo.gov/GPO/LPS126405
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Advertising--1973 hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
Author
United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Published
Washington : U.S. Govt. Print. Off., 1973.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Selling the American people : advertising, optimization, and the origins of Adtech
Author
McGuigan, Lee, 1986-
Published
Cambridge, MA : The MIT Press, 2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Advertising organizations and publications a resource guide
Published
Thousand Oaks, Calif. : Sage Publications, Inc., c2000.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
The advertising business operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
VA Report On Cases in Which an Institution, Approved for Veterans Benefits, Utilizes Practices Which Are Erroneous, Deceptive, or Misleading, FY78
Author
United States. Veterans Administration
Published
Washington : U.S. G.P.O., 1978.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Information for banner tow operators
Published
[Washington, D.C.] : U.S. Dept. of Transportation, Federal Aviation Administration, Flight Standards Service, General Aviation and Commercial Division, [2003]
Online
http://purl.access.gpo.gov/GPO/LPS101469
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Brought to you by postwar television advertising and the American dream
Author
Samuel, Lawrence R.
Published
Austin : University of Texas Press, 2001. (Baltimore, Md. : Project MUSE, 2012)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Advertising and small business hearings before the Subcommittee on Activities of Regulatory Agencies Relating to Small Business of the Select Committee on Small Business, House of Representatives, Ninety-second Congress, first session, pursuant to H. Res. 5 and 19 ..
Author
United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Published
Washington : U.S. Govt. Print. Off., 1971.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Nature and disposition of all cases in which an institution, approved for veterans' benefits, utilizes advertising, sales or enrollment practices which are erroneous, deceptive, or misleading
Author
United States. Veterans Administration
Published
Washington : U.S. Govt. Print. Off., 1979.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Investigation of "preselected winners" sweepstakes promotions hearings before the Subcommittee on Activities of Regulatory Agencies Relating to Small Business of the Select Committee on Small Business, House of Representatives, Ninety-first Congress, first session, pursuant to H. Res. 66 ... November 12, 13, and 14, 1969
Author
United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Published
Washington : U.S. Govt. Print. Off., 1970.
Online
Online resource
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Measuring advertising effectiveness
Author
Lucas, Darrell Blaine, 1902-1995
Published
New York : McGraw-Hill, [1963]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Adweek
Published
New York, NY : VNU Business Publications, 2003-
New York, NY : Prometheus Global Media, LLC
New York, NY : Adweek, LLC
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
15.
Brought to you by postwar television advertising and the American dream
Author
Samuel, Lawrence R.
Published
Austin : University of Texas Press, 2001.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Guidance for industry consumer-directed broadcast advertisements, questions and answers
Published
[Rockville, Md.] : U.S. Dept. of Health and Human Services, Food and Drug Administration, Center for Drug Evaluation and Research : Center for Biologics Evaluation and Research : Center for Veterinary Medicine, [1999]
Online
http://purl.access.gpo.gov/GPO/LPS120279
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Advertising and public broadcasting hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-eighth Congress, second session, on advertising and public broadcasting, February 22, 1984
Author
United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Published
Washington : U.S. G.P.O., 1984.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Advertising for television sets a public interest evaluation
Author
Georgetown University. Institute for Public Interest Representation
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Advertising Opportunities for Small Business in Television and Radio hearings before the United States House Select Committee on Small Business, Subcommittee No. 6 (Small Business), Eighty-Seventh Congress, first session, on Dec. 6, 7, 1961
Author
United States. Congress. House. Select Committee on Small Business
Published
Washington : U.S. G.P.O., 1961.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
20.
False and Misleading Advertising (Dentifrices) hearings before the United States House Committee on Government Operations, Subcommittee on Legal and Monetary Affairs, Eighty-Fifth Congress, second session, on July 17, 18, 1958
Author
United States. Congress. House. Committee on Government Operations. Legal and Monetary Affairs Subcommittee
Published
Washington : U.S. G.P.O., 1958.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Advertising the American dream : making way for modernity, 1920-1940
Author
Marchand, Roland
Published
Berkeley : University of California Press, ©1985.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Modernizing federal restrictions on gaming advertising hearing before the Subcommittee on Criminal Law of the Committee on the Judiciary, United States Senate, Ninety-eighth Congress, first session, on S. 1876 ... November 16, 1983
Author
United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Criminal Law
Published
Washington : U.S. G.P.O., 1984.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Staff report to the Federal Trade Commission on the ad substantiation program, together with supplementary analysis of the submissions and advertisers comments
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Possible Anticompetitive Effects of Sale of Network TV Advertising. Part 1 hearings before the United States Senate Committee on the Judiciary, Subcommittee on Antitrust and Monopoly, Eighty-Ninth Congress, second session, on May 24-26, June 2, 3, 1966
Author
United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Published
Washington : U.S. G.P.O., 1966.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Advertising at the crossroads
Author
Geller, Max A.
Published
London : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online