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Subject: "Marketing research"
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Online Results (40)
1.
Marketing information and decision systems: coming of age in the '70's
Author
Montgomery, David Bruce
Published
[Cambridge, Mass., Marketing Science Institute] 1973.
Location
Library Shelving Facility (LSF) >> HF5415.2 M65 (LC)+ Oversize
Format
Books
2.
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards
Author
Pauwels, Koen
Published
AMACOM, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Handbook of online marketing research
Author
Grossnickle, Joshua
Published
New York : McGraw-Hill, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 G776X 2001 (LC)
Format
Books
4.
Handbook of online marketing research
Author
Grossnickle, Joshua
Published
New York : McGraw-Hill, c2001.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
5.
Developing a balanced marketing information system
Author
Montgomery, David Bruce
Published
Cambridge, Mass., Marketing Science Institute, 1970.
Location
Library Shelving Facility (LSF) >> HF5415 M65 (LC)+ Oversize
Format
Books
6.
Data-driven marketing content : a practical guide
Author
Wilson, Lee
Published
Bingley, UK : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Marketing analytics resource allocation. Why marketing analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
8.
Marketing analytics resource allocation. Calculating return on investment
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
9.
Marketing analytics resource allocation. Using resource allocation to build success
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
10.
Marketing analytics : data-driven techniques with Microsoft Excel
Author
Winston, Wayne L.
Published
Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Marketing analytics resource allocation. The zen of media attribution
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
12.
Marketing analytics resource allocation. The power of analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
13.
Learning Google Analytics
Author
Edmondson, Mark
Published
Sebastopol : O'Reilly Media, Inc., 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Learning Einstein Analytics : unlock critical insights with Salesforce Einstein Analytics
Author
Chitalkar, Santosh
Published
Birmingham, England : Packt Publishing, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Marketing analytics resource allocation. Marketing resource allocation takeaways
Published
Charlottesville, VA : University of Virginia Darden, 2018.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
16.
Marketing analytics resource allocation. Understanding the resource allocation process
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
17.
Marketing. Methods for collecting data
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
18.
Marketing analytics beyond advertising : how right-brained marketers can master the numbers
Published
[Place of publication not identified] : Pearson, [2021].
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
19.
What is marketing analytics
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
20.
Data science for marketing analytics
Author
Blanchard, Tommy
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Marketing analytics resource allocation. The resource allocation process
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
22.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Digital Analytics mit Google Analytics und Co
Author
Hassler, Marco
Published
[Germany] : mitp Verlag, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Marketing. What is the marketing research process
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film