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Subject: "Advertising United States"

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1.
The shift to digital advertising : industry trends and policy issues for Congress
Author
Platzer, Michaela D.
Published
[Washington, D.C.] : Congressional Research Service, [2018?]-
Online
https://purl.fdlp.gov/GPO/gpo124406
Location
Yale Internet Resource >> None
Format
Online
2.
"Green" advertising claims
Published
[Washington, D.C. : U.S. Environmental Protection Agency, 1992]
Online
http://purl.access.gpo.gov/GPO/LPS126405
Location
Yale Internet Resource >> None
Format
Books / Online
3.
When advertising tried harder : the sixties, the golden age of American advertising
Author
Dobrow, Larry
Published
New York City, N.Y. : Friendly Press, c1984.
Location
Library Shelving Facility (LSF) >> HF5813 U6 D55 1984 (LC)+ Oversize
Format
Books
4.
Confessions of an advertising man
Author
Ogilvy, David, 1911-
Published
New York : Atheneum, 1982, c1963.
Location
Library Shelving Facility (LSF) >> HF5813 U6 O34 1982 (LC)
Format
Books
5.
Me, and other advertising geniuses
Author
Brower, Charlie
Published
Garden City, N.Y., Doubleday, 1974.
Location
Library Shelving Facility (LSF) >> HF5813 U6 B76 (LC)
Format
Books
6.
Advertising--1973 hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
Author
United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Published
Washington : U.S. Govt. Print. Off., 1973.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
7.
What does advertising do for the consumer?
Author
United States. National Business Council for Consumer Affairs. Sub-council on Advertising and Promotion
Published
Washington, U.S. Govt. Print. Off., 1972.
Location
Library Shelving Facility (LSF) >> Y 3.N 21/27:2 Ad 9/3
Format
Books
8.
What does advertising do for the consumer?
Author
United States. National Business Council for Consumer Affairs. Sub-council on Advertising and Promotion
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
9.
Ladies of the avenue
Author
Tierney, Patricia E.
Published
[New York] Bartholomew House [1971]
Location
Library Shelving Facility (LSF) >> HF5813 U6 T54 (LC)
Format
Books
10.
The new advertising; the great campaigns from Avis to Volkswagen
Author
Glatzer, Robert
Published
New York, Citadel Press [1970]
Location
SML, Stacks, LC Classification >> HF5813 U6 G53 (LC)+ Oversize
Format
Books
11.
The new advertising; the great campaigns from Avis to Volkswagen
Author
Glatzer, Robert
Published
New York, Citadel Press [1970]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
12.
The gospel according to Madison Avenue
Author
Hutchinson, R. C. (Ray Coryton), 1907-1975
Published
New York, Bruce Pub. Co. [1969]
Location
Library Shelving Facility (LSF) >> HF5813 U6 H87 (LC)
Format
Books
13.
Advertising and competition
Author
Backman, Jules, 1910-1982
Published
New York : New York University Press, 1967.
Location
Library Shelving Facility (LSF) >> SSF B128
Format
Books
14.
Setting advertising objectives
Author
Sands, Saul S.
Published
[New York : National Industrial Conference Board, 1966]
Location
Library Shelving Facility (LSF) >> Nfg10 +N285 118
Format
Books
15.
The golden fleece ; selling the good life to Americans
Author
Seldin, Joseph J.
Published
New York : Macmillan, [1963]
Location
Law Library >> HF5813.U6 S4
Format
Books
16.
The golden fleece; selling the good life to Americans
Author
Seldin, Joseph J.
Published
New York, Macmillan [1963]
Location
Library Shelving Facility (LSF) >> Nfj21 U2 963S
Format
Books
17.
Measuring advertising effectiveness
Author
Lucas, Darrell Blaine, 1902-1995
Published
New York : McGraw-Hill, [1963]
Location
Library Shelving Facility (LSF) >> Nfj21 U2 963L
Format
Books
18.
Mobility in the advertising industry : the ownership of ideas as between agency and client
Author
Margolis, Richard David
Published
1963.
Location
Library Shelving Facility (LSF) >> T St942 1963 Cor9
Format
Books
19.
An analysis of the legal requirement of truth in advertising
Author
Stewart, Andrew
Published
1962.
Location
Library Shelving Facility (LSF) >> T St942 1962 Pu6
Format
Books
20.
American advertising, 1800-1900
Author
Johnson, Myron
Published
Scotia, N.Y. : Americana review, 1960.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
21.
Madison Avenue, U.S.A.
Author
Mayer, Martin, 1928-
Published
New York : Pocket Books, c1959.
Location
Library Shelving Facility (LSF) >> HF5813 M6 M39 1959 (LC)
MARX Library >> HF5813 U6 M39 1963
Format
Books
22.
Madison Avenue, USA
Author
Mayer, Martin, 1928-
Published
New York, Harper [1958]
Location
Library Shelving Facility (LSF) >> HF5813 U6 M39 (LC)
Request for delivery to any Yale Library >> HF5813 U6 M39 (LC)
Format
Books
23.
Madison Avenue, USA
Author
Mayer, Martin, 1928-
Published
New York : Harper, [1958]
Location
Library Shelving Facility (LSF) >> SSF M452
Format
Books
24.
The responsibilities of American advertising; private control and public influence, 1920-1940
Author
Pease, Otis A.
Published
New Haven, Yale University Press, 1958.
Location
Request for delivery to any Yale Library >> HF5813 U6 P43 (LC)
Format
Books
25.
The relaxed sell
Author
Whiteside, Thomas, 1918-
Published
New York : Oxford University Press, 1954.
Location
Library Shelving Facility (LSF) >> Nfj21 U2 954W
Format
Books
26.
Advertising at the crossroads
Author
Geller, Max A.
Published
New York, Ronals Press Co. [1952]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
27.
Advertising at the crossroads : Federal regulation vs. voluntary controls
Author
Geller, Max A.
Published
New York : Ronald Press Co., [1952]
Location
Library Shelving Facility (LSF) >> Nfj21 U2 952G
Format
Books
28.
Advertising in our economy
Author
Borden, Neil Hopper, 1895-
Published
Chicago : R. Irwin, [1949], c1945.
Location
Library Shelving Facility (LSF) >> HF5813 U6 B6 1949 (LC)
Format
Books
29.
Liquor advertising : hearings before the Committee on Interstate and Foreign Commerce, United States Senate, Eightieth Congress, first session, on S. 265, a bill to prohibit the transportation in interstate commerce of advertisements of alcoholic beverages, and for other purposes : may 12 and 13, 1947
Author
United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Published
Washington : G.P.O., 1947.
Location
Law Library >> CH 1947 ICS 4
Format
Books
30.
The diary of an ad man
Author
Young, James Webb, 1886-1973
Published
Chicago Advertising publications, inc. 1946
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
31.
The diary of an ad man; the war years June 1, 1942-December 31, 1943
Author
Young, James Webb, 1886-1973
Published
Chicago, Ill. : Advertising publications, inc., [1946]
Location
Library Shelving Facility (LSF) >> Nfj21 U2 944Y
Format
Books
32.
Maxwell advertising; an explanation of policy ..
Author
Maxwell Motor Company
Published
[Cleveland, Caxton Co., c1916]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
33.
Current advertising
Published
New York, 1897-
Online
v. 10 (July-Dec. 1901)
v. 12 (July-Dec. 1902)
v. 2-8 (July 1897-Dec. 1900)
v. 9 (Jan.-June 1901)
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
34.
The Adams articles : published in the New York Tribune during the months of January and February ninteen hundred and fifteen with the incidental advertisements
Author
Adams, Samuel Hopkins, 1871-1958
Published
New York : Trow Press, [1915]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
35.
The American exchange and mart and household journal
Published
New York : American Exchange and Mart,
Online
v.3(1887)
v.4(1888)
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
36.
The permissible lie ; the inside truth about advertising
Author
Baker, Samm Sinclair
Published
Cleveland : World Pub. Co., [1968]
Location
Library Shelving Facility (LSF) >> SSF B177
Format
Books
37.
The permissible lie; the inside truth about advertising
Author
Baker, Samm Sinclair
Published
Cleveland : World Pub. Co., [1968]
Location
Library Shelving Facility (LSF) >> Nfj21 U2 968B
Format
Books
38.
Selling the American people : advertising, optimization, and the origins of Adtech
Author
McGuigan, Lee, 1986-
Published
Cambridge, MA : The MIT Press, 2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
The future of advertising : new media, new clients, new consumers in the post-television age
Author
Cappo, Joe
Published
Chicago, Ill. : McGraw-Hill, 2003.
Online
Contributor biographical information
Table of contents
Publisher description
Location
Request for delivery to any Yale Library >> HF5821 .C32X 2003 (LC)
Format
Books
40.
The future of advertising : new media, new clients, new consumers in the post-television age
Author
Cappo, Joe
Published
Chicago, Ill. : McGraw-Hill, 2003.
Online
Online book (login required)
Online book (login required)
Location
Internet Archive >> None
Format
Books
41.
Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade
Author
Warlaumont, Hazel G., 1938-
Published
Westport, Conn. : Praeger, 2001.
Location
SML, Stacks, LC Classification >> HF5813 U6 W37X 2001 (LC)
Format
Books
42.
Advertising organizations and publications a resource guide
Published
Thousand Oaks, Calif. : Sage Publications, Inc., c2000.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Location
Library Shelving Facility (LSF) >> HF5813.U6 A635X 1999 (LC)
Format
Books
44.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Online
Online book (login required)
Online book (login required)
Location
Internet Archive >> None
Format
Books
45.
The advertising business operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Personalities and products : a historical perspective on advertising in America
Author
Applegate, Edd
Published
Westport, Conn. : Greenwood Press, 1998.
Location
SML, Stacks, LC Classification >> HF5813 U6 A67X 1998 (LC)
Format
Books
47.
Personalities and products : a historical perspective on advertising in America
Author
Applegate, Edd
Published
Westport, Conn. : Greenwood Press, 1998.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
48.
Advertising
Author
Rodriguez-Archila, Laura
Published
Washington, D.C. : U.S. International Trade Commission, [1992]
Location
Library Shelving Facility (LSF) >> ITC 1.11/2:2569(SV-2)
Format
Books
49.
Advertising in America : the first 200 years
Author
Goodrum, Charles A.
Published
New York : H.N. Abrams, 1990.
Location
Library Shelving Facility (LSF) >> HF5813 U6 G64 1990 (LC)+ Oversize
Library Shelving Facility (LSF) >> HF5813 U6 G64 1990 (LC)+ Oversize
Format
Books
50.
American advertising : a reference guide
Author
Williams, Emelda L., 1937-
Published
New York : Garland Pub., 1988.
Location
Library Shelving Facility (LSF) >> Z7164 C81 W55 1988 (LC)
Format
Books