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51.
Essays on On-Boarding and Patenting
Author
Subrahmanyam, Jai Narayan
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
52.
Firm Reputation Management through Branding
Author
Yu, Jungju
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
53.
Get to aha! : discover your positioning DNA and dominate your competition
Author
Cunningham, Andrea
Published
New York : McGraw-Hill Education, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
54.
Marketing al desnudo : Rompe las barreras limitantes que impiden la Excelencia en tu vida personal y laboral
Author
Campano, Nacho Muñoz
Published
Algete, Madrid : Mestas ediciones, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
A Methodological Critique and Substantive Confirmation of the Partisan Asymmetry in Closed-Mindedness
Author
Levis, Sarah Amanda
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018.
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
56.
Organizing marketing and sales : mastering contemporary B2B challenges
Published
Bingley : Emerald Publishing, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
57.
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author
Nenonen, Suvi
Published
Bingley : Emerald, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Trends und Forschung Im Marketingmanagement
Author
Kürble, Peter
Published
Berlin/München/Boston : Walter de Gruyter GmbH, 2018.
©2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector
Published
Bradford, West Yorkshire, [England] : Emerald Publishing, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
60.
Essays on Sales Force Compensation and Firm Collusion
Author
Shim, Beomjoon
Published
Ann Arbor : ProQuest Dissertations & Theses, 2017
Online
https://yale.idm.oclc.org/login?URL=http://gateway.proquest.com/openurl?url_v...
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
61.
Identity-Based Brand Management Fundamentals-Strategy-Implementation-Controlling
Author
Burmann, Christoph
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
Qualitative consumer research
Published
Bingley, England : Emerald Publishing, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
The CMO's periodic table : a renegade's guide to marketing
Author
Neisser, Drew
Published
[Place of publication not identified] : New Riders, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
64.
Marketing above the noise : achieve strategic advantage with marketing that matters
Author
Popky, Linda J.
Published
New York, NY : Routledge, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
65.
Three essays on dual process reasoning
Author
Meyer, Andrew
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
66.
Mindset Influences on Choice
Author
Baskin, Ernest
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
67.
Predictive marketing : easy ways every marketer can use customer analytics and big data
Author
Artun, Omer, 1969-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
Predictive marketing : easy ways every marketer can use customer analytics and big data
Author
Artun, Omer, 1969-
Published
Hoboken : Wiley, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Three Essays on Two-Sided Costly Marketing Communication and Its Strategic Implications
Author
Lu, Yi
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
70.
Absolute value : what really influences customers in the age of (nearly) perfect information
Author
Simonson, Itamar
Published
New York, NY : Harper Business, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
71.
Humanistic marketing
Published
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415 .H85 2014 (LC)
Format
Books
72.
Marketing
Author
Tracy, Brian
Published
New York : American Management Association, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
Marketing
Author
Tracy, Brian
Published
New York : AMACOM, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
Performance of small scale milk producers in the South of Rio Grande do Sul, Brazil : the impact of herd management and milk marketing strategies
Author
Neutzling, Aline
Published
Göttingen : Cuvillier Verlag, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
Converge : transforming business at the intersection of marketing and technology
Author
Lord, Bob, 1963-
Published
Hoboken, New Jersey : Wiley, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online