Title
中国近代民族品牌的广告传播研究 =
Author
Du, Yanyan
杜艳艳
Published
Beijing : Zhongguo she hui ke xue chu ban she, 2017.
Location
Library Shelving Facility (LSF) >> HF5813.C6 D8283 2017 (LC)
Format
Books
Title
廣告學在中國
Author
Zhang, Nanzhou
張南舟
Published
Xianggang : Da xue chu ban yin wu gong si : Fa xing Li tong tu shu you xian gong si, 1987.
Location
Library Shelving Facility (LSF) >> HF5813 C52 C33 1987 (LC)
Format
Books
Title
他者镜像与接受变异
Author
Li, Jinzheng
李金正
Published
Beijing : Zhongguo she hui ke xue chu ban she, 2022.
Location
Request for delivery to any Yale Library >> HF5813.C5 L5556 2022 (LC)
Format
Books
Title
当代中国广告史, 1979-1991 = A history of contemporary Chinese advertising
Published
Beijing Shi : Beijing da xue chu ban she, 2010.
Location
SML, Stacks, LC Classification >> HF5813.C5 D36 2010 (LC)
Format
Books
Title
中国广告学研究30年文选, 1978-2008
Published
Shanghai Shi : Shanghai jiao tong da xue chu ban she, 2009.
Location
Library Shelving Facility (LSF) >> HF5813.C6 Z46 2009 (LC)
Format
Books
Title
中國廣告歷史文化
Published
Tianjin Shi : Tianjin she hui ke xue yuan chu ban she, 2007-
Location
SML, Stacks, LC Classification >> HF5813.C5 Z474 2007 (LC)
Format
Books
Title
中国当代商业广告史
Author
Huang, Yanqiu
黄艳秋
Published
Kaifeng : Henan da xue chu ban she, 2006.
Location
SML, Stacks, LC Classification >> HF5813.C5 H837 2006 (LC)
Format
Books
Title
中国广告图史 =
Published
Guangzhou Shi : Nan fang ri bao chu ban she, 2006.
Location
Library Shelving Facility (LSF) >> HF5813.C5 Z476 2006 (LC) Oversize
Format
Books
Title
中国广告年鉴
Published
Beijing : Xin hua chu ban she,
Location
SML, Stacks, LC Classification >> HF5801 C54 (LC)
Format
Journals & Newspapers
Title
中國廣告手册 =
Published
[Hong Kong] : Zhonghua Renmin Gongheguo guo jia gong shang xing zheng guan li ju guang gao si, Zhongguo guang gao lian he zong gong si, 1985.
Location
Library Shelving Facility (LSF) >> HF5808 C6 C48 1985 (LC)
Format
Books
Title
廣告
Author
Lu, Meiseng
陸梅僧
Published
Shanghai : Shang wu yin shu guan, Minguo 36 [1947]
Location
LSF-Use in SML, Manuscripts and Archives only (Non-Circ) >> Nfj32 940lb
Format
Books
Title
満商招牌考
Published
Tōkyō : Daiichi Shobō, Shōwa 57 [1982]
Location
Library Shelving Facility (LSF) >> HF5813.C52 M36 1982 (LC)
Format
Books
Author
Gianesini, Sandra
Published
Roma : Kappa, c2007.
Location
SML, Stacks, LC Classification >> HF5813.C5 G53X 2007 (LC)
Format
Books
Title
圖像與商業文化
Author
Wu, Yongmei, 1969-
吳詠梅, 1969-
Published
Xianggang : Xianggang da xue chu ban she, 2014.
Location
Library Shelving Facility (LSF) >> HF5813.C6 W828 2014 (LC)
Format
Books
Title
中国广告中的西方广告影响因素
Author
Tang, Zhiyun
汤志耘
Published
Hangzhou : Zhejiang da xue chu ban she, 2009.
Location
Library Shelving Facility (LSF) >> HF5813.C5 T36 2009 (LC)
Format
Books
Title
广告语创作透视
Author
Shao, Jingmin
邵敬敏
Published
Beijing : Beijing yu yan xue yuan chu ban she, 1996.
Location
SML, Stacks, LC Classification >> HF5813 C52 S5 1996 (LC)
Format
Books
Title
广告语创作透视
Author
Shao, Jingmin
邵敬敏
Published
Beijing : Beijing yu yan xue yuan chu ban she, 1996.
Location
Library Shelving Facility (LSF) >> HF5813 C52 S5 1996 (LC)
Format
Books
Title
廣告在香港
Author
Xian, Riming
冼日明
Published
Xianggang : Da xue chu ban yin wu gong si : Fa xing Li tong tu shu you xian gong si, 1986.
Location
Library Shelving Facility (LSF) >> HF5813 H85 H83 1986 (LC)
Format
Books
Title
与古人一起读广告
Author
You, Guoqing
由国庆
Published
Beijing Shi : Xin xing chu ban she, 2006.
Location
SML, Stacks, LC Classification >> HF5813.C5 Y68 2006 (LC)
Format
Books
Title
廣告八爪魚
Author
Pan, Qidi
潘啟迪．
Published
Xianggang : Chuang jian chu ban ji tuan gong si : Fa xing Li yuan shu bao she, 1989.
Location
Library Shelving Facility (LSF) >> HF5813 H6 P364 1989 (LC)
Format
Books
Title
中国广告学术史论 =
Author
Zhu, Shuai
祝帅.
Published
Beijing : Beijing da xue chu ban she, 2013.
Location
Library Shelving Facility (LSF) >> HF5813.C5 Z495X 2013 (LC)
Format
Books
Published
[Frederiksberg, Denmark] : Copenhagen Business School Press ; Portland, OR : Distribution, International Specialized Book Services, 2009.
Online
Location
Yale Internet Resource >> None
Format
Books / Online
Published
New York, NY ; London : Datamonitor, 2003-
Online
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
Published
New York, NY : Filmakers Library, 2006.
Online
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
Title
20世纪上半叶
Author
Lin, Shengdong
林升栋
Published
Xiamen Shi : Xiamen da xue chu ban she, 2011.
Location
SML, Stacks, LC Classification >> HF5813.C5 L564X 2011 (LC)
Format
Books
Title
上海近代广告史研究
Author
Yang, Haijun
杨海军
Published
Xi'an : Shi jie tu shu chu ban Xi'an you xian gong si, 2019.
Location
Library Shelving Facility (LSF) >> HF5813.C6 Y355 2019 (LC)
Format
Books
Title
上海广告史
Published
Shanghai : Shanghai gu ji chu ban she, 2018.
Location
Library Shelving Facility (LSF) >> HF5813.C5 S547 2018 (LC)
Format
Books
Author
Wang, Jing, 1950-
Published
Cambridge, Mass. : Harvard University Press, 2008.
Online
Location
Yale Internet Resource >> None
Format
Books / Online
Author
Wacker, Gudrun, 1954-
Published
Hamburg : Institut für Asienkunde, 1991.
Location
SML, Stacks, LC Classification >> DS1 I56 201
Format
Books
Title
尋覓良伴
Author
Chen, Xianghan, 1983-
陳湘涵, 1983-
Published
Taibei Shi : Guo shi guan, 2011.
Location
Library Shelving Facility (LSF) >> HQ802.5 .C44X 2011 (LC)
Format
Books
Title
中国广告公司四十年 (1979-2019) =
Author
Liu, Jiajia
刘佳佳
Published
Beijing : She hui ke xue wen xian chu ban zhuang, 2020.
Location
Library Shelving Facility (LSF) >> HF6182.C6 L58 2020 (LC)
Format
Books
Author
Wang, Jian
Published
Ames : Iowa State University Press, 2000.
Location
Library Shelving Facility (LSF) >> HF5813 C5 W36X 2000 (LC)
Format
Books
Title
廣告人告白
Author
Huang, Zhan
黃霑.
Published
Beijiao [Hong Kong] : Ming chuang chu ban she, 1987.
Location
Library Shelving Facility (LSF) >> HF5813 H6 H83 1987 (LC)
Format
Books
Title
民国时期商业广告研究
Author
Huang, Yutao
黄玉涛
Published
Xiamen Shi : Xiamen da xue chu ban she, 2009.
Online
Location
SML, Stacks, LC Classification >> HF5813.C5 H836X 2009 (LC)
Format
Books
Title
广告摩登
Author
Li, Ting
李婷.
Published
Shanghai : Shanghai jin xiu wen zhang chu ban she, 2011.
Location
SML, Stacks, LC Classification >> HF5813.C5 L526 2011 (LC)
Format
Books
Published
Peking [China] : The Association, [ca. 1927?]
Online
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
Author
Tian, Kun
Published
Saarbrücken : VDM, Verlag Dr. Müller, c2009.
Location
Library Shelving Facility (LSF) >> HF6105.C6 T53 2009 (LC)
Format
Books
Title
明代书业广告研究
Author
Wang, Haigang
王海刚
Published
Changsha : Yuelu shu she, 2011.
Location
Library Shelving Facility (LSF) >> Z462.3 .W323 2011 (LC)
Format
Books
Title
摩登戒體
Published
Aomen : Aomen yi shu bo wu guan, 2009.
Location
SML, Stacks, LC Classification >> NC1849.W65 M6X 2009 (LC) Oversize
Format
Books
Title
海上老广告, 1949-1966
Author
Zhang, Jiarong, 1972-
张家荣, 1972-
Published
Shanghai Shi : Shanghai yuan dong chu ban she, 2011.
Location
Library Shelving Facility (LSF) >> HF5813.C5 Z425 2011 (LC)
Format
Books
Title
媒介呈现、生产与文化透析
Author
Zhang, Yan
张艳
Published
Beijing : Shang wu yin shu guan, 2017.
Location
Library Shelving Facility (LSF) >> HF5813.C5 Z428 2017 (LC)
Format
Books
Title
网红经济
Author
Liu, Guohua
刘国华
Published
Beijing : Xin shi jie chu ban she, 2017.
Location
Library Shelving Facility (LSF) >> HF5548.32 .L585 2017 (LC)
Format
Books
Title
《新青年》广告研究 =
Author
Wang, Yaohua (Editor)
汪耀华 (Editor)
Published
Shanghai : Shanghai shu dian chu ban she, 2016.
Location
Library Shelving Facility (LSF) >> HF5813.C6 W3639 2016 (LC)
Format
Books
Author
Boden, Jeanne
Published
Brussels, Belgium : Academic and Scientific Publishers, 2010.
©2010
Online
Location
Yale Internet Resource >> None
Format
Books / Online
Title
从"告知"到"说服"
Author
Chen, Lan
陈澜
Published
Shanghai : Shanghai ren min mei shu chu ban she, 2020.
Location
Library Shelving Facility (LSF) >> NC998.6.C5 C44 2020 (LC)
Format
Books
Author
Laing, Ellen Johnston
Published
Honolulu : University of Hawaiʻi Press, c2004.
Online
Location
SML, Stacks, LC Classification >> NC1849.A29 L35X 2004 (LC)
Format
Books
Title
清末民国时期《东方杂志》商业广告研究 (1904-1937)
Author
Wang, Yurong, 1969-
王玉蓉, 1969-
Published
Beijing Shi : Ren min chu ban she, 2015.
Location
Library Shelving Facility (LSF) >> HF6105.C6 W364222 2015 (LC)
Format
Books
Title
云南省档案馆馆藏老商标
Published
Kunming Shi : Yunnan min zu chu ban she, 2020.
Location
Library Shelving Facility (LSF) >> NC998.6.C6 Y86 2020 (LC) Oversize
Format
Books
Published
Tientsin [China] : N.C. Advertising Co., 1919
Online
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
Title
民・潮
Author
Zhang, Xinzhe
张信哲
Published
Shanghai : Shanghai ren min mei shu chu ban she, 2021.
Location
Request for delivery to any Yale Library >> NC1002.C3 Z47 2021 (LC)
Format
Books
Author
Barlow, Tani E.
Published
Durham : Duke University Press, 2021.
Online
Location
Yale Internet Resource >> None
Format
Books / Online
Title
想象的城市
Author
Sun, Shaoyi, 1961-
孙绍谊, 1961-
Published
Shanghai Shi : Fu dan da xue chu ban she, 2009.
Location
SML, Stacks, LC Classification >> DS796.S25 S85 2009
Format
Books
Published
Leiden, The Netherlands : Brill, 2006.
Online
Location
Yale Internet Resource >> None
Format
Databases / Online
Author
Hooper, Beverley
Published
Sweden : Centre for East and South-East Asian Studies, Lund University, 2005.
Location
SML, Stacks, LC Classification >> HC430.C6 H66 2005 (LC)
Format
Books