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Subject: "Marketing research."

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Current results range from 1930 to 2024

1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Advances in brand semiotics & discourse analysis
Published
Wilmington, Delaware : Vernon Press, [2023]
Location
MARX Library >> HF5415.1255 .A38 2023 (LC)
Format
Books
7.
Chinese Electric Vehicle Trailblazers Navigating the Future of Car Manufacturing
Author
Yang, Jan Y.
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies
Author
Greco, Albert N.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
11.
Digital Analytics mit Google Analytics und Co
Author
Hassler, Marco
Published
[Germany] : mitp Verlag, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Introduction to Metaverse Technology Landscape, Applications, and Challenges
Author
Gupta, Rajan
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
15.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Remodelling Businesses for Sustainable Development 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Global Competitiveness Ten Things Thai Businesspeople Should Know
Author
Wall, William Philip
Published
Singapore : Springer Singapore : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Learning Google Analytics
Author
Edmondson, Mark
Published
Sebastopol : O'Reilly Media, Inc., 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
Author
Nandy, Mithun
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Trend Management How to Effectively Use Trend-Knowledge in Your Company
Author
Blechschmidt, Jörg
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Business Analytics Data Science for Business Problems
Author
Paczkowski, Walter R.
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
COVID-19, Technology and Marketing Moving Forward and the New Normal
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
From Big Data to Intelligent Data An Applied Perspective
Author
Harfoush, Fady A.
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online